Best CRM for Small Business
Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.
TL;DR
- 1HubSpot(8.2/10) — You're a small to medium-sized team needing an all-in-one CRM for marketing and sales.. Easy to use and feature-rich.
- 2Zoho CRM(7.6/10) — Choose Zoho CRM if you're a small to medium-sized business seeking robust features at an affordable price of $14/user/mo.. Affordable and feature-rich.
- 3Pipedrive(7.6/10) — You're a small sales team looking for an intuitive CRM designed specifically for sales processes.. Easy to use and feature-rich.
Why HubSpot is #1 for crm for small business
Our Picks
HubSpot
All-in-one CRM platform for marketing, sales, and customer service.
Zoho CRM
Zoho CRM streamlines your sales processes and enhances customer relationships.
Pipedrive
Sales CRM designed by salespeople, for salespeople.
Quick Comparison
| Tool | Price | Rating | Score | Best For |
|---|---|---|---|---|
| HubSpot | Free — From $20/mo | 4.9 | 8.2 | growing businesses wanting an all-in-one marketing and sales |
| Zoho CRM | Free — From $14/user/mo | 4.1 | 7.6 | small to mid-sized businesses wanting affordable CRM. |
| Pipedrive | From $14/user/mo | 4.9 | 7.6 | small to mid-sized sales teams managing deals. |
| Freshsales | Free — From $15/user/mo | 4.4 | 7.6 | small to mid-sized sales teams seeking simplicity. |
| Copper | From $25/user/mo | 4.4 | 8.2 | Google Workspace-centric teams needing a simple CRM. |
Detailed Rankings
All-in-one CRM platform for marketing, sales, and customer service.
Skip if: you need pricing escalates quickly at professional and enterprise tiers
Zoho CRM streamlines your sales processes and enhances customer relationships.
Skip if: you need steeper learning curve due to feature density
Sales CRM designed by salespeople, for salespeople.
Skip if: you need limited reporting compared to enterprise crm platforms
Freshsales is an intuitive sales CRM for managing customer relationships efficiently.
Copper is a CRM designed to integrate seamlessly with Google Workspace.
Nutshell is a powerful sales tool designed to streamline your sales process.
Streak is a CRM built directly into Gmail, designed for sales teams.
Insightly is a powerful CRM and project management tool designed for small to medium-sized businesses.
How to Choose
When choosing the right tool for “best crm for small business”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.
Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.
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Frequently Asked Questions
What is the best crm for small business?
Based on user ratings and features, HubSpot is the top pick for best crm for small business. Other strong options include Zoho CRM, Pipedrive, Freshsales.
Are there free options for sales?
Yes, Zoho CRM, Freshsales, Streak offer free plans in the Sales category.
How did we rank these tools?
Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.
How often is this list updated?
This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.
Problems These Tools Solve
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