Home SalesZoomInfo

ZoomInfo

AI-Powered

Sales

3.9(19 ratings)

ZoomInfo provides accurate B2B data and insights to enhance sales strategies.

Try ZoomInfo Free

No credit card required

See alternatives

About ZoomInfo

Best for mid-market and enterprise B2B sales teams.

ZoomInfo is a B2B intelligence platform that provides detailed contact and company data to help sales and marketing teams find, connect with, and close their ideal customers. It aggregates data from a wide range of sources to build comprehensive profiles of businesses and decision-makers, including direct phone numbers, email addresses, org charts, technographic data, and intent signals. The platform is primarily used by mid-market and enterprise sales teams who need accurate, up-to-date prospecting data at scale. Its combination of a massive contact database, buyer intent data, and workflow automation tools makes it one of the most established players in the sales intelligence space, though it comes with a significant price tag.

Pros

Massive database of B2B contacts and companies
Strong intent data and buying signal features
Deep integrations with major CRM platforms
Advanced filtering and search capabilities for targeting
Org chart and hierarchy mapping for account planning

Cons

Expensive pricing puts it out of reach for small teams
Data accuracy can vary by region and industry
Long-term contracts with limited cancellation flexibility
Steep learning curve for the full feature set

Use Cases

Best for building targeted prospect lists with verified contact information

Best for enriching CRM records with up-to-date firmographic and technographic data

Best for identifying in-market buyers using intent signals before competitors do

Best for account-based marketing campaigns targeting specific companies and decision-makers

Key Features

7 features

Comprehensive company database access

Advanced lead generation tools

Real-time data enrichment capabilities

Intent data for targeted outreach

Customizable sales prospecting lists

Integration with CRM platforms

Detailed company and contact profiles

AI Features

3 AI features

Predictive analytics for lead scoring
Automated data cleansing and validation
AI-driven insights for market trends

SaasHunter Score

7.6/10

“Your sales team needs accurate B2B data for large accounts and has a flexible budget.”

Ease of Use

7.0

Features

9.0

Pricing

5.0

Support

8.0

Integrations

9.0

Best For

Enterprise 9Agencies 8Small Business 7Startups 6Freelancers 5

Integrations

SalesforceHubSpotMicrosoft Dynamics 365MarketoOutreachSalesloftSlackZapier

B2b Sales Lead Generation Sales Intelligence

Frequently Asked Questions

What is ZoomInfo?

ZoomInfo is a B2B data and intelligence platform that provides detailed information on companies and business professionals, helping sales and marketing teams identify and engage potential customers more effectively.

How much does ZoomInfo cost?

ZoomInfo does not publicly list its pricing, but plans are known to start at roughly $14,995 per year for basic tiers. Pricing varies based on the number of users, credits, and features selected, and typically requires an annual contract.

What are the main features of ZoomInfo?

Key features include a comprehensive B2B contact and company database, buyer intent data, technographic and firmographic insights, automated workflows, lead enrichment, org charts, and integrations with major CRMs and sales engagement platforms.

Who should use ZoomInfo?

ZoomInfo is best suited for B2B sales teams, SDRs, account executives, revenue operations professionals, and marketing teams at mid-market to enterprise companies who need reliable prospecting data and intelligence at scale.

Is there a free plan for ZoomInfo?

ZoomInfo does not offer a traditional free plan, though it has offered a limited free community edition in the past that requires users to contribute their own contact data in exchange for access. Most meaningful usage requires a paid subscription.