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Clearbit

AI-Powered

Sales

3.8(23 ratings)

Clearbit is a powerful sales tool that enhances lead generation and data enrichment.

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About Clearbit

Best for B2B sales and marketing teams needing data enrichment.

Clearbit is a data enrichment platform that provides real-time intelligence on companies and contacts, helping sales and marketing teams build more complete pictures of their prospects. It pulls from a vast database of public and proprietary sources to automatically fill in missing details like company size, industry, technology stack, and job titles. Now part of HubSpot (acquired in 2023), Clearbit is primarily used by B2B companies looking to improve lead scoring, personalize outreach, and prioritize accounts. Its API-first approach makes it flexible for developers, while its native integrations make it accessible to non-technical users as well.

Pros

Highly accurate real-time company and contact data
Seamless native integration with major CRM platforms
API-first design enables deep custom implementations
Automatic data enrichment reduces manual research time
Strong intent data for identifying in-market buyers

Cons

Pricing can be expensive for smaller teams
Data coverage weaker outside North American markets
HubSpot acquisition may shift product priorities
Enrichment accuracy varies for smaller niche companies

Use Cases

Best for enriching inbound leads with firmographic data before sales outreach

Best for building ideal customer profile segments for targeted account-based marketing

Best for automating lead scoring based on real-time company attributes

Best for personalizing website experiences based on visitor company identification

Key Features

5 features

Real-time lead enrichment

API for data integration

Company and contact search

Intent data for lead scoring

Customizable data segmentation

AI Features

2 AI features

Predictive lead scoring
Automated data enrichment suggestions

SaasHunter Score

7.6/10

“Advanced lead generation and data enrichment if your sales team requires high-quality data at custom pricing.”

Ease of Use

7.0

Features

9.0

Pricing

5.0

Support

8.0

Integrations

9.0

Best For

Enterprise 9Agencies 8Small Business 7Startups 6Freelancers 5

Integrations

HubSpotSalesforceSlackZapierMarketoSegmentGoogle SheetsIntercom

Data Enrichment B2b Sales Sales Intelligence

Frequently Asked Questions

What is Clearbit?

Clearbit is a B2B data enrichment platform that provides real-time company and contact intelligence. It helps sales and marketing teams automatically enrich leads, identify website visitors, and build detailed prospect profiles.

How much does Clearbit cost?

Clearbit offers custom pricing based on database size and usage volume, and does not publicly list standard pricing tiers. Since its acquisition by HubSpot, a free tier is available for HubSpot users, while standalone plans typically start in the hundreds of dollars per month.

What are the main features of Clearbit?

Key features include real-time data enrichment, company and contact lookup APIs, website visitor identification (Reveal), lead scoring, and form shortening. It also offers intent-based signals and ideal customer profile modeling.

Who should use Clearbit?

Clearbit is best suited for B2B sales, marketing, and revenue operations teams that need accurate firmographic and technographic data to prioritize leads and personalize outreach. It's particularly valuable for mid-market and enterprise companies running account-based strategies.

Is there a free plan for Clearbit?

Clearbit offers a free tier with limited enrichment credits, especially for HubSpot users following the acquisition. For more robust usage and advanced features, paid plans are required.