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SaasHunter Picks

Best Marketing Tools for Nonprofits

Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.

10 toolsUpdated April 2026

TL;DR

  1. 1
    ActiveCampaign(8.2/10)Your marketing team needs a powerful automation tool to streamline customer engagement at a low price.. Affordable and feature-rich.
  2. 2
    Mailchimp(7.8/10)You're a growing business focused on budget-friendly email marketing and automation.. Easy to use and feature-rich.
  3. 3
    Mailjet(7.6/10)Your business prioritizes affordable email campaigns starting at $15/mo with tracking features.. Easy to use and feature-rich.

Why ActiveCampaign is #1 for marketing tools for nonprofits

Features scores 9.0/10
Integrations scores 9.0/10
Pricing value scores 8.0/10

Quick Comparison

ToolPriceRatingScoreBest For
ActiveCampaignFrom $9/user/mo4.58.2growing businesses needing advanced marketing automation and
MailchimpFree — From $13/mo4.97.8small businesses needing approachable, all-in-one email mark
MailjetFree — From $15/mo3.97.6teams needing combined transactional and marketing email.
MailerLiteFree — From $10/mo4.17.8small businesses and creators needing affordable email marke
GetResponseFree — From $15/mo3.68.0SMBs needing email marketing with built-in funnels.

Detailed Rankings

1
ActiveCampaign logo

ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.

Great valueFeature-richStrong support
Pros:Exceptionally powerful and flexible automation builder · Built-in CRM with sales automation features
Cons:Steeper learning curve than simpler email tools · Reporting and analytics could be more intuitive

Skip if: you need steeper learning curve than simpler email tools

From $9/user/moMarketing8.2/10
2
Mailchimp logo
MailchimpFeatured

Email marketing and automation platform for growing businesses.

Easy to useFeature-richMany integrations
Pros:Intuitive drag-and-drop email builder for beginners · Extensive template library and design customization options
Cons:Pricing scales steeply as contact lists grow · Free plan has become increasingly limited over time

Skip if: you need pricing scales steeply as contact lists grow

Free — From $13/moMarketing7.8/10
3
Mailjet logo

Mailjet is an email marketing tool that helps businesses create, send, and track email campaigns.

Easy to useFeature-richMany integrations
Pros:Handles both transactional and marketing emails · Real-time collaborative email template editor
Cons:Automation workflows are basic compared to competitors · Template designs feel somewhat dated and limited

Skip if: you need automation workflows are basic compared to competitors

Free — From $15/moMarketing7.6/10
4
MailerLite logo

MailerLite is an intuitive email marketing tool designed for small businesses and entrepreneurs.

Free — From $10/moMarketing7.8/10
5
GetResponse logo

GetResponse is an all-in-one marketing platform for email marketing and automation.

Free — From $15/moMarketing8.0/10
6
Constant Contact logo

Constant Contact is a powerful email marketing tool designed for small businesses.

From $20/moMarketing7.4/10
7
Omnisend logo

Omnisend is an all-in-one marketing platform designed for eCommerce businesses.

Free — From $16/moMarketing8.2/10
8
Klaviyo logo

Klaviyo is a powerful marketing automation platform for eCommerce businesses.

Free — From $20/moMarketing8.0/10
9
Brevo logo

Brevo is an all-in-one marketing platform designed to enhance your customer engagement.

Free — From $15/moMarketing8.0/10
10
Moosend logo

Moosend is an all-in-one marketing automation platform designed for growing businesses.

Free — From $9/moMarketing8.0/10

How to Choose

When choosing the right tool for “best marketing tools for nonprofits”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.

A
Alex CarterHead of Research

Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.

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Frequently Asked Questions

What is the best marketing tools for nonprofits?

Based on user ratings and features, ActiveCampaign is the top pick for best marketing tools for nonprofits. Other strong options include Mailchimp, Mailjet, MailerLite.

Are there free options for marketing?

Yes, Mailchimp, Mailjet, MailerLite offer free plans in the Marketing category.

How did we rank these tools?

Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.

How often is this list updated?

This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.

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