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Brevo

Marketing

4.2(120 ratings)

84% recommend

Brevo is an all-in-one marketing platform designed to enhance your customer engagement.

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About Brevo

Best for SMBs wanting affordable multi-channel marketing with CRM.

Brevo (formerly Sendinblue) is an all-in-one marketing platform that combines email marketing, SMS campaigns, WhatsApp messaging, marketing automation, and CRM into a single tool. It's designed primarily for small to medium-sized businesses that want an affordable alternative to platforms like Mailchimp or HubSpot without sacrificing core functionality. The platform stands out with its generous free tier and pay-by-email-volume pricing model, which can be significantly cheaper for businesses with large contact lists but moderate sending needs. It also includes transactional email services, landing page builders, and basic sales pipeline management.

Pros

Affordable pricing based on emails sent, not contacts
Generous free plan with unlimited contacts
Built-in CRM and sales pipeline tools
Strong marketing automation for the price point
Multi-channel messaging including SMS and WhatsApp

Cons

Email template editor can feel limited and clunky
Reporting and analytics lack depth compared to competitors
Customer support can be slow on lower tiers
Landing page builder is basic with few templates

Use Cases

Best for small businesses running email newsletters on a tight budget

Best for e-commerce stores needing transactional and promotional emails in one platform

Best for businesses combining email, SMS, and WhatsApp marketing campaigns

Best for startups needing a CRM with built-in marketing automation

Key Features

7 features

Email campaign automation tools

SMS marketing capabilities

CRM integration for customer insights

Landing page creation and optimization

Segmentation for targeted messaging

A/B testing for campaign performance

Analytics dashboard for real-time metrics

SaasHunter Score

8.0/10

“Your marketing team seeks an all-in-one platform for enhancing customer engagement without breaking the bank.”

Ease of Use

8.0

Features

9.0

Pricing

8.0

Support

7.0

Integrations

8.0

Best For

Startups 9Small Business 9Agencies 8Freelancers 8Enterprise 7

Integrations

ShopifyWordPressWooCommerceZapierSalesforceGoogle AnalyticsStripeMagento

Email Marketing Crm Software Email Marketing Automation Sms Messaging

Frequently Asked Questions

What is Brevo?

Brevo (formerly Sendinblue) is an all-in-one marketing and CRM platform offering email marketing, SMS campaigns, marketing automation, transactional emails, and sales tools. It serves as an affordable multi-channel marketing solution primarily for small and medium-sized businesses.

How much does Brevo cost?

Brevo offers a free plan with 300 emails per day and unlimited contacts. Paid plans start at around $25/month for 20,000 emails, with Business and Enterprise tiers offering advanced features like A/B testing, advanced statistics, and dedicated support.

What are the main features of Brevo?

Key features include email and SMS marketing, marketing automation workflows, transactional email and SMS, a built-in CRM, landing page builder, WhatsApp campaigns, and signup forms. It also offers segmentation, A/B testing, and real-time reporting.

Who should use Brevo?

Brevo is ideal for small to medium-sized businesses, startups, and e-commerce stores that need an affordable, multi-channel marketing platform. It's especially well-suited for companies with large contact lists but moderate email sending volumes.

Is there a free plan for Brevo?

Yes, Brevo offers a free plan that includes unlimited contacts, up to 300 emails per day, and access to core features like email campaigns, transactional emails, and the CRM. However, emails on the free plan include Brevo branding.