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Moosend

Marketing

3.9(25 ratings)

Moosend is an all-in-one marketing automation platform designed for growing businesses.

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About Moosend

Best for budget-conscious businesses needing robust email marketing automation.

Moosend is an email marketing and automation platform that provides tools for creating campaigns, building landing pages, and setting up automated workflows. It's designed for small to mid-sized businesses, e-commerce stores, and marketers who want an affordable yet capable email marketing solution. The platform stands out for its straightforward drag-and-drop editor, pre-built automation templates, and competitive pricing that undercuts many established competitors. It was acquired by Sitecore in 2021, which has expanded its ecosystem but kept the core product accessible.

Pros

Very affordable compared to major email marketing competitors
Intuitive drag-and-drop email and landing page editor
Powerful automation workflows with pre-built templates
Advanced segmentation and real-time analytics included
Generous subscriber limits at lower price tiers

Cons

Smaller template library than more established competitors
Limited native integrations compared to Mailchimp or HubSpot
Free trial is only 30 days with no permanent free plan
CRM capabilities are basic and somewhat limited

Use Cases

Best for small businesses running regular email newsletter campaigns on a budget

Best for e-commerce stores automating cart abandonment and product recommendation emails

Best for marketers building segmented drip campaigns with behavioral triggers

Best for startups creating landing pages and lead capture forms without coding

Key Features

6 features

Email campaign automation workflows

Advanced segmentation for targeting

Landing page builder with templates

Real-time analytics and reporting

A/B testing for email campaigns

Personalization tags for emails

SaasHunter Score

8.0/10

“Growing businesses seeking an all-in-one marketing automation solution starting at just $9/mo.”

Ease of Use

8.0

Features

8.0

Pricing

9.0

Support

7.0

Integrations

8.0

Best For

Startups 9Agencies 8Small Business 8Freelancers 7Enterprise 6

Integrations

ZapierWooCommerceShopifyWordPressSalesforceHubSpotMailchimp (migration)Facebook Lead Ads

Email Marketing Automation Tools Email Marketing Automation

Frequently Asked Questions

What is Moosend?

Moosend is an email marketing and automation platform that lets users create email campaigns, build landing pages, and set up automated workflows. It's now part of the Sitecore ecosystem after being acquired in 2021.

How much does Moosend cost?

Moosend's Pro plan starts at around $9 per month for up to 500 subscribers, with pricing scaling based on subscriber count. Enterprise plans with custom pricing are also available for larger organizations.

What are the main features of Moosend?

Key features include a drag-and-drop email editor, marketing automation workflows, landing page builder, subscription forms, audience segmentation, A/B testing, and real-time analytics. It also offers e-commerce AI-driven product recommendations.

Who should use Moosend?

Moosend is well-suited for small to mid-sized businesses, e-commerce stores, and digital marketers who need a cost-effective email marketing platform without sacrificing automation capabilities.

Is there a free plan for Moosend?

Moosend does not currently offer a permanent free plan, but it provides a 30-day free trial that includes access to most features. After the trial, users need to upgrade to a paid plan to continue using the platform.