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Constant Contact

Marketing

3.8(50 ratings)

Constant Contact is a powerful email marketing tool designed for small businesses.

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About Constant Contact

Best for small businesses and nonprofits new to email marketing.

Constant Contact is an email marketing platform that has been around since the late 1990s, primarily serving small businesses, nonprofits, and solopreneurs. It provides a drag-and-drop email editor with hundreds of templates, contact list management, marketing automation, and basic reporting. The platform has expanded over the years to include social media posting, landing pages, SMS marketing, and event management tools. It's known for being approachable for non-technical users, though more advanced marketers may find its automation and segmentation capabilities somewhat limited compared to competitors like Mailchimp or ActiveCampaign.

Pros

Very beginner-friendly with intuitive drag-and-drop editor
Strong library of professional email templates
Excellent customer support including live phone help
Built-in event marketing and RSVP management tools
High email deliverability rates across industries

Cons

Automation features are basic compared to competitors
Pricing gets expensive as contact list grows
Limited A/B testing and advanced segmentation options
Landing page builder feels somewhat restrictive

Use Cases

Best for small businesses sending regular email newsletters to customers

Best for nonprofits managing donor communications and fundraising event invitations

Best for local businesses promoting sales and events via email and SMS

Best for solopreneurs building an email list with simple automation workflows

Key Features

6 features

Email list segmentation and targeting

Automated email campaign scheduling

Customizable email templates library

Real-time tracking of email performance

Social media integration for campaigns

Event management and registration tools

SaasHunter Score

7.4/10

“Pick Constant Contact when your small business requires a reliable email marketing tool with essential features at an affordable price.”

Ease of Use

8.0

Features

7.0

Pricing

7.0

Support

8.0

Integrations

7.0

Best For

Small Business 9Agencies 7Startups 7Freelancers 6Enterprise 5

Integrations

ShopifyWooCommerceWordPressSalesforceCanvaZapierEventbriteQuickBooks

Email Marketing Automation Email Marketing Automation

Frequently Asked Questions

What is Constant Contact?

Constant Contact is an email marketing and digital marketing platform designed to help small businesses and nonprofits create, send, and track email campaigns. It also offers tools for social media management, SMS marketing, landing pages, and event marketing.

How much does Constant Contact cost?

Constant Contact offers two main plans: Lite starting around $12/month and Standard starting around $35/month, with pricing increasing based on the number of contacts. A Premium plan is also available starting around $80/month for advanced automation and reporting features.

What are the main features of Constant Contact?

Key features include a drag-and-drop email editor, customizable templates, contact list management, marketing automation, social media posting, SMS marketing, landing pages, and event management. It also provides reporting and analytics to track email performance.

Who should use Constant Contact?

Constant Contact is ideal for small business owners, nonprofits, and solopreneurs who want a straightforward email marketing tool without a steep learning curve. It's particularly well-suited for users who value ease of use and strong customer support over advanced marketing automation.

Is there a free plan for Constant Contact?

Constant Contact does not offer a permanent free plan, but it provides a free trial period (typically 14 to 60 days depending on promotions) so users can test the platform before committing to a paid subscription.