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MailerLite

Marketing

4.1(20 ratings)

82% recommend

MailerLite is an intuitive email marketing tool designed for small businesses and entrepreneurs.

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About MailerLite

Best for small businesses and creators needing affordable email marketing.

MailerLite is an email marketing platform that provides tools for building email campaigns, automating workflows, creating landing pages, and managing subscribers. It's designed primarily for small businesses, freelancers, and creators who need a straightforward yet capable email marketing tool without the complexity or cost of enterprise solutions. What sets it apart is its clean, intuitive interface and a generous free plan that makes it accessible to beginners. The platform also includes a website builder, pop-up forms, and basic e-commerce features, making it more than just an email tool.

Pros

Generous free plan with up to 1,000 subscribers
Very intuitive drag-and-drop email editor
Affordable paid plans compared to competitors
Built-in landing page and website builder
Solid automation workflows for the price point

Cons

Limited advanced segmentation and reporting features
Strict approval process can delay new accounts
Template selection is smaller than major competitors
Limited CRM functionality compared to all-in-one platforms

Use Cases

Best for small businesses sending regular newsletters to engaged subscriber lists

Best for bloggers and creators building an audience through email sequences

Best for e-commerce shops running automated product promotion campaigns

Best for nonprofits and startups needing affordable email marketing tools

Key Features

6 features

Drag-and-drop email editor

Automated email campaigns

Subscriber segmentation tools

A/B testing for emails

Landing page builder

Analytics dashboard for performance tracking

SaasHunter Score

7.8/10

“Small businesses wanting an easy-to-use email marketing tool starting at $10/mo with great pricing.”

Ease of Use

8.0

Features

7.0

Pricing

9.0

Support

7.0

Integrations

8.0

Best For

Small Business 9Startups 8Freelancers 8Agencies 7Enterprise 5

Integrations

ShopifyWooCommerceWordPressZapierStripeSquarespaceFacebookMake (Integromat)

Email Marketing Landing Pages Email Marketing Automation

Frequently Asked Questions

What is MailerLite?

MailerLite is an email marketing platform that lets you create campaigns, build automations, design landing pages, and manage subscribers. It's known for being user-friendly and affordable, especially for small businesses and creators.

How much does MailerLite cost?

MailerLite offers a free plan for up to 1,000 subscribers with limited features. Paid plans start at around $10/month for the Growing Business plan, with pricing scaling based on subscriber count and feature tier.

What are the main features of MailerLite?

Key features include a drag-and-drop email editor, marketing automation workflows, landing page and website builder, pop-up forms, subscriber management, A/B testing, and campaign analytics. Paid plans add features like auto-resend, dynamic content, and the ability to remove MailerLite branding.

Who should use MailerLite?

MailerLite is ideal for small businesses, freelancers, bloggers, and creators who want a capable email marketing tool without a steep learning curve or high cost. It's less suited for large enterprises needing advanced CRM or complex marketing automation.

Is there a free plan for MailerLite?

Yes, MailerLite offers a free plan that supports up to 1,000 subscribers and 12,000 monthly emails. It includes core features like the drag-and-drop editor, automation, and sign-up forms, though some advanced features and templates are reserved for paid plans.