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Omnisend

Marketing

4.3(28 ratings)

86% recommend

Omnisend is an all-in-one marketing platform designed for eCommerce businesses.

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About Omnisend

Best for eCommerce brands needing multichannel marketing automation.

Omnisend is a marketing automation platform built specifically for eCommerce businesses, combining email, SMS, push notifications, and social media channels into unified workflows. It integrates deeply with platforms like Shopify, WooCommerce, and BigCommerce, pulling in customer and product data to power targeted campaigns. The platform stands out for its pre-built automation workflows tailored to eCommerce scenarios like cart abandonment, welcome series, and post-purchase follow-ups. It's particularly popular among small to mid-sized online stores that want multichannel marketing without the complexity of enterprise tools.

Pros

Purpose-built for eCommerce with deep store integrations
Pre-built automation workflows save significant setup time
Generous free plan with core features included
Combines email, SMS, and push in one platform
Intuitive drag-and-drop email and form builders

Cons

Limited usefulness outside of eCommerce contexts
Advanced reporting could be more detailed and flexible
SMS pricing adds up quickly at scale
Template design options feel somewhat limited

Use Cases

Best for automating cart abandonment recovery emails and SMS messages

Best for eCommerce stores running coordinated email and SMS promotional campaigns

Best for building segmented customer lists based on purchase behavior and engagement

Best for setting up welcome series and post-purchase follow-up workflows

Key Features

7 features

Automated email marketing campaigns

SMS marketing integration

Segmentation based on customer behavior

Pre-built automation workflows

Product recommendations based on browsing

Landing page creation tools

Performance analytics dashboard

SaasHunter Score

8.2/10

“Your eCommerce team needs a comprehensive marketing platform tailored for online sales starting at $16/mo.”

Ease of Use

8.0

Features

9.0

Pricing

8.0

Support

7.0

Integrations

9.0

Best For

Small Business 9Startups 8Agencies 7Enterprise 7Freelancers 6

Integrations

ShopifyWooCommerceBigCommerceMagentoZapierFacebook AdsGoogle AdsGorgias

Email Marketing Ecommerce Tools Email Marketing Automation

Frequently Asked Questions

What is Omnisend?

Omnisend is an eCommerce-focused marketing automation platform that lets online stores run coordinated campaigns across email, SMS, push notifications, and social channels. It integrates directly with major eCommerce platforms to leverage customer and product data for targeted messaging.

How much does Omnisend cost?

Omnisend offers a free plan for up to 250 contacts with basic email features. Paid plans start at around $16/month (Standard) for email and automation, while the Pro plan starting at around $59/month adds SMS credits and advanced features, with pricing scaling based on contact list size.

What are the main features of Omnisend?

Key features include pre-built eCommerce automation workflows, email and SMS campaign builders, advanced customer segmentation based on shopping behavior, pop-up and signup form builders, and product recommendation blocks. It also offers campaign performance reporting and A/B testing.

Who should use Omnisend?

Omnisend is ideal for small to mid-sized eCommerce businesses that want to automate their marketing across multiple channels without needing a dedicated marketing team. It's especially well-suited for Shopify and WooCommerce store owners looking to boost customer retention and sales.

Is there a free plan for Omnisend?

Yes, Omnisend offers a free plan that includes up to 250 contacts, 500 emails per month, basic automation workflows, and signup forms. It's a solid option for new or small stores to get started before upgrading as their list grows.