Best Marketing Automation for Small Business
Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.
TL;DR
- 1Mailchimp(7.8/10) — You're a growing business focused on budget-friendly email marketing and automation.. Easy to use and feature-rich.
- 2ActiveCampaign(8.2/10) — Your marketing team needs a powerful automation tool to streamline customer engagement at a low price.. Affordable and feature-rich.
- 3GetResponse(8.0/10) — You're a small team seeking an affordable all-in-one marketing platform starting from free to $15/month.. Easy to use and affordable.
Why Mailchimp is #1 for marketing automation for small business
Our Picks
HubSpot Marketing Hub
All-in-one inbound marketing automation platform
Moosend
Moosend is an all-in-one marketing automation platform designed for growing businesses.
Mailchimp
Email marketing and automation platform for growing businesses.
Quick Comparison
| Tool | Price | Rating | Score | Best For |
|---|---|---|---|---|
| Mailchimp | Free — From $13/mo | 4.9 | 7.8 | small businesses needing approachable, all-in-one email mark |
| ActiveCampaign | From $9/user/mo | 4.5 | 8.2 | growing businesses needing advanced marketing automation and |
| GetResponse | Free — From $15/mo | 3.6 | 8.0 | SMBs needing email marketing with built-in funnels. |
| Moosend | Free — From $9/mo | 3.9 | 8.0 | budget-conscious businesses needing robust email marketing a |
| Mailjet | Free — From $15/mo | 3.9 | 7.6 | teams needing combined transactional and marketing email. |
Detailed Rankings
Email marketing and automation platform for growing businesses.
Skip if: you need pricing scales steeply as contact lists grow
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
Skip if: you need steeper learning curve than simpler email tools
GetResponse is an all-in-one marketing platform for email marketing and automation.
Skip if: you need advanced features have a steep learning curve
Moosend is an all-in-one marketing automation platform designed for growing businesses.
Mailjet is an email marketing tool that helps businesses create, send, and track email campaigns.
Constant Contact is a powerful email marketing tool designed for small businesses.
MailerLite is an intuitive email marketing tool designed for small businesses and entrepreneurs.
All-in-one inbound marketing automation platform
Omnisend is an all-in-one marketing platform designed for eCommerce businesses.
How to Choose
When choosing the right tool for “best marketing automation for small business”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.
Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.
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Frequently Asked Questions
What is the best marketing automation for small business?
Based on user ratings and features, Mailchimp is the top pick for best marketing automation for small business. Other strong options include ActiveCampaign, GetResponse, Moosend.
Are there free options for marketing?
Yes, Mailchimp, Mailjet, MailerLite offer free plans in the Marketing category.
How did we rank these tools?
Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.
How often is this list updated?
This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.
Problems These Tools Solve
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