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Plausible

Analytics

3.8(37 ratings)

Plausible is a privacy-friendly analytics tool for website owners.

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About Plausible

Best for privacy-focused teams wanting simple, cookie-free web analytics.

Plausible is a lightweight, open-source web analytics tool designed as a privacy-friendly alternative to Google Analytics. It provides essential website metrics — page views, bounce rate, referral sources, and top pages — through a clean, single-page dashboard without using cookies or collecting personal data. Built by a small independent team in the EU, it's fully compliant with GDPR, CCPA, and PECR out of the box, meaning no cookie banners are needed. It's well-suited for website owners, bloggers, and small to medium businesses who want meaningful traffic insights without the complexity or privacy concerns of traditional analytics platforms.

Pros

No cookies, fully GDPR and CCPA compliant
Lightweight script under 1KB, won't slow sites
Simple single-page dashboard, easy to understand
Open-source and self-hostable for full control
No data sold to third parties ever

Cons

Lacks advanced analytics like cohort or funnel analysis
No free tier, only a 30-day trial
Limited customization compared to Google Analytics 4
No built-in heatmaps or session recording features

Use Cases

Best for bloggers and content creators tracking page views and referral sources

Best for privacy-conscious businesses needing GDPR-compliant analytics without cookie banners

Best for developers wanting a self-hosted open-source analytics solution

Best for small business websites seeking simple traffic insights without complexity

Key Features

6 features

Real-time website traffic monitoring

Privacy-focused user tracking

Customizable dashboards and reports

Event tracking for user interactions

Referral source tracking

Goal conversion tracking

SaasHunter Score

7.8/10

“A budget-friendly, privacy-focused analytics solution ideal for small website owners and bloggers.”

Ease of Use

8.0

Features

7.0

Pricing

9.0

Support

7.0

Integrations

8.0

Best For

Small Business 9Startups 8Freelancers 8Agencies 7Enterprise 6

Integrations

WordPressGhostWebflowCarrdShopifyNext.jsZapierGoogle Search Console

Web Analytics Privacy Focused Open Source

Frequently Asked Questions

What is Plausible?

Plausible is a lightweight, open-source web analytics tool that provides essential website traffic metrics without using cookies or collecting personal data. It serves as a privacy-friendly alternative to Google Analytics.

How much does Plausible cost?

Plausible offers paid plans starting at around $9 per month for up to 10,000 monthly page views, with pricing scaling based on traffic volume. A 30-day free trial is available, and there are discounts for annual billing.

What are the main features of Plausible?

Key features include real-time visitor counts, page views, bounce rate, visit duration, referral sources, UTM campaign tracking, top pages, geographic data, and custom event goals. Everything is presented on a single, clean dashboard.

Who should use Plausible?

Plausible is ideal for website owners, bloggers, startups, and small to medium businesses who want straightforward traffic analytics without the complexity of enterprise tools or the privacy concerns of Google Analytics.

Is there a free plan for Plausible?

Plausible does not offer a permanent free plan, but it provides a 30-day free trial with no credit card required. The open-source Community Edition can be self-hosted for free if you manage your own server.