Best Tools for Marketing Analytics
Track campaign performance, attribution, and ROI across channels.
6 toolsFor SEO Specialists
As a seo specialist, marketing analytics is critical to your workflow. Track campaign performance, attribution, and ROI across channels. Here are the best tools ranked for your specific needs.
Quick Answer
- 1Google Analytics— Google Analytics is a powerful web analytics tool that tracks and reports website traffic.
- 2Mixpanel— Product analytics for building better products.
- 3Amplitude— Digital analytics platform for product and growth teams.
All Tools for Marketing Analytics
1
Google Analytics is a powerful web analytics tool that tracks and reports website traffic.
Free — Premium features available via Google Analytics 360
3
5
Matomo
4.3
Matomo is an open-source web analytics platform that prioritizes user privacy.
Free — From $19/mo for cloud hosting
Frequently Asked Questions
What is the best tool for marketing analytics?
Based on user ratings, Google Analytics is the top pick for marketing analytics. Other strong options include Mixpanel, Amplitude, Hotjar.
Why do seo specialists need marketing analytics tools?
Track campaign performance, attribution, and ROI across channels.