Best Analytics for E-commerce
Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.
TL;DR
- 1PostHog(7.8/10) — Your mid-sized product team needs advanced analytics without upfront costs for experimentation.. Affordable and feature-rich.
- 2Crazy Egg(7.6/10) — Pick Crazy Egg if you want to visualize user behavior on a budget, especially for small to medium websites.. Easy to use and feature-rich.
- 3Fathom Analytics(7.4/10) — Choose Fathom Analytics if your small team prioritizes privacy and simplicity for web tracking on a budget.. Easy to use and affordable.
Why PostHog is #1 for analytics for e-commerce
Our Picks
Google Analytics
Google Analytics is a powerful web analytics tool that tracks and reports website traffic.
Microsoft Clarity
Free heatmaps and session recordings from Microsoft to understand user behavior on your website.
Crazy Egg
Visualize your website's performance with heatmaps and user behavior analytics.
Quick Comparison
| Tool | Price | Rating | Score | Best For |
|---|---|---|---|---|
| PostHog | Free — From $50/mo | 4.3 | 7.8 | product and engineering teams wanting open-source analytics. |
| Crazy Egg | Free — From $24/mo | 3.8 | 7.6 | marketers optimizing websites with visual behavior analytics |
| Fathom Analytics | From $14/mo | 3.6 | 7.4 | privacy-focused businesses wanting simple, cookie-free analy |
| Google Analytics | Free — Premium features available via Google Analytics 360 | 4.4 | 8.6 | businesses needing comprehensive, free web analytics. |
| Mixpanel | Free — From $20/mo | 4.4 | 7.8 | product teams needing deep user behavior analytics. |
Detailed Rankings
PostHog is a powerful product analytics tool designed for modern teams.
Skip if: you need steeper learning curve compared to simpler analytics tools
Visualize your website's performance with heatmaps and user behavior analytics.
Skip if: you need limited advanced analytics compared to enterprise-level competitors
Fathom Analytics is a privacy-focused web analytics tool that simplifies tracking.
Skip if: you need lacks advanced segmentation and deep analytics features
Google Analytics is a powerful web analytics tool that tracks and reports website traffic.
Free heatmaps and session recordings from Microsoft to understand user behavior on your website.
Matomo is an open-source web analytics platform that prioritizes user privacy.
Lucky Orange provides real-time analytics to enhance website user experience.
How to Choose
When choosing the right tool for “best analytics for e-commerce”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.
Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.
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Frequently Asked Questions
What is the best analytics for e-commerce?
Based on user ratings and features, PostHog is the top pick for best analytics for e-commerce. Other strong options include Crazy Egg, Fathom Analytics, Google Analytics.
Are there free options for analytics?
Yes, PostHog, Google Analytics, Mixpanel offer free plans in the Analytics category.
How did we rank these tools?
Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.
How often is this list updated?
This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.
Problems These Tools Solve
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