Best Analytics Tools for SaaS
Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.
TL;DR
- 1Mixpanel(7.8/10) — Your product team prioritizes detailed analytics for improving user experience and product development.. Affordable and feature-rich.
- 2Google Analytics(8.6/10) — Choose Google Analytics when you need a powerful, free tool to track and report website traffic for any size business.. Affordable and feature-rich.
- 3Amplitude(7.8/10) — You're a product team needing advanced analytics to drive growth on a budget.. Feature-rich and great integrations.
Why Mixpanel is #1 for analytics tools for saas
Our Picks
Google Analytics
Google Analytics is a powerful web analytics tool that tracks and reports website traffic.
Mixpanel
Product analytics for building better products.
Heap
Heap is an intuitive analytics tool that automatically captures every user interaction.
Quick Comparison
| Tool | Price | Rating | Score | Best For |
|---|---|---|---|---|
| Mixpanel | Free — From $20/mo | 4.4 | 7.8 | product teams needing deep user behavior analytics. |
| Google Analytics | Free — Premium features available via Google Analytics 360 | 4.4 | 8.6 | businesses needing comprehensive, free web analytics. |
| Amplitude | Free — From $49/mo | 4.7 | 7.8 | product and growth teams analyzing user behavior. |
| PostHog | Free — From $50/mo | 4.3 | 7.8 | product and engineering teams wanting open-source analytics. |
| Heap | Free — From $0/mo | 3.8 | 8.0 | product and growth teams needing effortless behavioral analy |
Detailed Rankings
Product analytics for building better products.
Skip if: you need pricing scales quickly with high event volumes
Google Analytics is a powerful web analytics tool that tracks and reports website traffic.
Skip if: you need ga4 has a steep learning curve from universal analytics
Digital analytics platform for product and growth teams.
Skip if: you need steep learning curve for advanced features and queries
Heap is an intuitive analytics tool that automatically captures every user interaction.
Session recording and product analytics platform for websites and mobile apps.
FullStory is a digital experience analytics tool that captures user interactions.
Privacy-first web analytics without cookies, trackers, or personal data collection.
Fathom Analytics is a privacy-focused web analytics tool that simplifies tracking.
How to Choose
When choosing the right tool for “best analytics tools for saas”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.
Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.
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Frequently Asked Questions
What is the best analytics tools for saas?
Based on user ratings and features, Mixpanel is the top pick for best analytics tools for saas. Other strong options include Google Analytics, Amplitude, PostHog.
Are there free options for analytics?
Yes, Mixpanel, Google Analytics, Amplitude offer free plans in the Analytics category.
How did we rank these tools?
Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.
How often is this list updated?
This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.
Problems These Tools Solve
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