Constant Contact vs Klaviyo
A detailed comparison to help you choose the right tool for your needs.
AAbout Constant Contact
Constant Contact is an email marketing platform that has been around since the late 1990s, primarily serving small businesses, nonprofits, and solopreneurs. It provides a drag-and-drop email editor with hundreds of templates, contact list management, marketing automation, and basic reporting. The platform has expanded over the years to include social media posting, landing pages, SMS marketing, and event management tools. It's known for being approachable for non-technical users, though more advanced marketers may find its automation and segmentation capabilities somewhat limited compared to competitors like Mailchimp or ActiveCampaign.
BAbout Klaviyo
Klaviyo is a marketing automation platform built specifically for eCommerce businesses, enabling them to create highly personalized email and SMS campaigns based on real customer data. It pulls in purchase history, browsing behavior, and other signals to power segmentation and automated flows like abandoned cart reminders, post-purchase follow-ups, and win-back campaigns. The platform stands out for its deep native integrations with eCommerce platforms like Shopify, and its robust analytics that tie marketing efforts directly to revenue. It's widely used by direct-to-consumer brands ranging from small shops to enterprise-level retailers.
Pricing Comparison
Feature Comparison
Choose Constant Contact
Constant Contact is a powerful email marketing tool designed for small businesses.
Try Constant Contact FreeChoose Klaviyo
Klaviyo is a powerful marketing automation platform for eCommerce businesses.
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Score Comparison
Our Verdict
Pick Constant Contact when your small business requires a reliable email marketing tool with essential features at an affordable price.
Your eCommerce team focuses on marketing automation and personalized customer engagement with a scalable solution.
Constant Contact vs Klaviyo: The Bottom Line
Both Constant Contact and Klaviyo are strong marketing tools, but they serve different needs. Klaviyo has a higher user rating (4.5 vs 3.8). On pricing, Klaviyo is more affordable starting at $0/mo.
Still unsure? Check the full reviews for Constant Contact and Klaviyo, explore Constant Contact alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Constant Contact or Klaviyo better?
It depends on your needs. Constant Contact (3.8★) is from $20/mo, while Klaviyo (4.5★) is free to start. Klaviyo has a higher user rating.
Can I switch from Constant Contact to Klaviyo?
Yes. Most SaaS tools offer data export features. Check if Klaviyo has a migration guide or import tool specifically for Constant Contact users. Many offer onboarding assistance for switchers.
Which is cheaper, Constant Contact or Klaviyo?
Klaviyo starts at $0/mo, which is cheaper than Constant Contact at $20/mo. Klaviyo also offers a free plan.
What are the main differences between Constant Contact and Klaviyo?
Constant Contact focuses on email list segmentation and targeting and automated email campaign scheduling, while Klaviyo emphasizes advanced email segmentation capabilities and automated product recommendation emails. Both are in the Marketing category but serve slightly different use cases.