Constant Contact vs Omnisend
A detailed comparison to help you choose the right tool for your needs.
AAbout Constant Contact
Constant Contact is an email marketing platform that has been around since the late 1990s, primarily serving small businesses, nonprofits, and solopreneurs. It provides a drag-and-drop email editor with hundreds of templates, contact list management, marketing automation, and basic reporting. The platform has expanded over the years to include social media posting, landing pages, SMS marketing, and event management tools. It's known for being approachable for non-technical users, though more advanced marketers may find its automation and segmentation capabilities somewhat limited compared to competitors like Mailchimp or ActiveCampaign.
BAbout Omnisend
Omnisend is a marketing automation platform built specifically for eCommerce businesses, combining email, SMS, push notifications, and social media channels into unified workflows. It integrates deeply with platforms like Shopify, WooCommerce, and BigCommerce, pulling in customer and product data to power targeted campaigns. The platform stands out for its pre-built automation workflows tailored to eCommerce scenarios like cart abandonment, welcome series, and post-purchase follow-ups. It's particularly popular among small to mid-sized online stores that want multichannel marketing without the complexity of enterprise tools.
Pricing Comparison
Feature Comparison
Choose Constant Contact
Constant Contact is a powerful email marketing tool designed for small businesses.
Try Constant Contact FreeChoose Omnisend
Omnisend is an all-in-one marketing platform designed for eCommerce businesses.
Try Omnisend FreeNot sure which to pick?
Get a personalized recommendation in 10 seconds.
Score Comparison
Our Verdict
Pick Constant Contact when your small business requires a reliable email marketing tool with essential features at an affordable price.
Your eCommerce team needs a comprehensive marketing platform tailored for online sales starting at $16/mo.
Constant Contact vs Omnisend: The Bottom Line
Both Constant Contact and Omnisend are strong marketing tools, but they serve different needs. Omnisend has a higher user rating (4.3 vs 3.8). On pricing, Omnisend is more affordable starting at $0/mo.
Still unsure? Check the full reviews for Constant Contact and Omnisend, explore Constant Contact alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Constant Contact or Omnisend better?
It depends on your needs. Constant Contact (3.8★) is from $20/mo, while Omnisend (4.3★) is free to start. Omnisend has a higher user rating.
Can I switch from Constant Contact to Omnisend?
Yes. Most SaaS tools offer data export features. Check if Omnisend has a migration guide or import tool specifically for Constant Contact users. Many offer onboarding assistance for switchers.
Which is cheaper, Constant Contact or Omnisend?
Omnisend starts at $0/mo, which is cheaper than Constant Contact at $20/mo. Omnisend also offers a free plan.
What are the main differences between Constant Contact and Omnisend?
Constant Contact focuses on email list segmentation and targeting and automated email campaign scheduling, while Omnisend emphasizes automated email marketing campaigns and sms marketing integration. Both are in the Marketing category but serve slightly different use cases.