Best Marketing Tools for E-commerce
Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.
TL;DR
- 1Mailchimp(7.8/10) — You're a growing business focused on budget-friendly email marketing and automation.. Easy to use and feature-rich.
- 2Drip(7.8/10) — You're an e-commerce team prioritizing automation and can budget from $19/month.. Feature-rich and great integrations.
- 3ActiveCampaign(8.2/10) — Your marketing team needs a powerful automation tool to streamline customer engagement at a low price.. Affordable and feature-rich.
Why Mailchimp is #1 for marketing tools for e-commerce
Our Picks
ActiveCampaign
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
Moosend
Moosend is an all-in-one marketing automation platform designed for growing businesses.
Mailchimp
Email marketing and automation platform for growing businesses.
Quick Comparison
| Tool | Price | Rating | Score | Best For |
|---|---|---|---|---|
| Mailchimp | Free — From $13/mo | 4.9 | 7.8 | small businesses needing approachable, all-in-one email mark |
| Drip | From $19/mo | 3.7 | 7.8 | e-commerce brands needing personalized email and SMS automat |
| ActiveCampaign | From $9/user/mo | 4.5 | 8.2 | growing businesses needing advanced marketing automation and |
| Moosend | Free — From $9/mo | 3.9 | 8.0 | budget-conscious businesses needing robust email marketing a |
| MailerLite | Free — From $10/mo | 4.1 | 7.8 | small businesses and creators needing affordable email marke |
Detailed Rankings
Email marketing and automation platform for growing businesses.
Skip if: you need pricing scales steeply as contact lists grow
Drip is a powerful marketing automation tool designed for e-commerce businesses.
Skip if: you need pricing can get expensive as contact list grows
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
Skip if: you need steeper learning curve than simpler email tools
Moosend is an all-in-one marketing automation platform designed for growing businesses.
MailerLite is an intuitive email marketing tool designed for small businesses and entrepreneurs.
ConvertKit is an email marketing tool designed for creators and small businesses.
Mailjet is an email marketing tool that helps businesses create, send, and track email campaigns.
Omnisend is an all-in-one marketing platform designed for eCommerce businesses.
How to Choose
When choosing the right tool for “best marketing tools for e-commerce”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.
Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.
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Frequently Asked Questions
What is the best marketing tools for e-commerce?
Based on user ratings and features, Mailchimp is the top pick for best marketing tools for e-commerce. Other strong options include Drip, ActiveCampaign, Moosend.
Are there free options for marketing?
Yes, Mailchimp, MailerLite, Mailjet offer free plans in the Marketing category.
How did we rank these tools?
Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.
How often is this list updated?
This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.
Problems These Tools Solve
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