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Drip

Marketing

3.7(32 ratings)

Drip is a powerful marketing automation tool designed for e-commerce businesses.

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About Drip

Best for e-commerce brands needing personalized email and SMS automation.

Drip is an email and SMS marketing platform built specifically for e-commerce businesses. It connects deeply with online stores to collect customer behavior data — like browsing history, purchase patterns, and cart activity — and uses that data to power automated, personalized marketing campaigns. Unlike general-purpose email tools, Drip is designed from the ground up for online retailers, offering pre-built automation workflows tailored to e-commerce scenarios like abandoned cart recovery, post-purchase follow-ups, and win-back campaigns. It's a solid choice for small to mid-sized e-commerce brands that have outgrown basic email tools but don't need an enterprise-level platform.

Pros

Purpose-built for e-commerce with deep store integration
Powerful visual automation workflow builder
Strong segmentation based on real customer behavior
Pre-built e-commerce playbooks save significant setup time
Combined email and SMS marketing in one platform

Cons

Pricing can get expensive as contact list grows
Not ideal for non-e-commerce businesses
Learning curve for advanced automation features
Limited landing page and form design options

Use Cases

Best for recovering abandoned carts with automated email and SMS sequences

Best for segmenting customers by purchase behavior to send targeted promotions

Best for building post-purchase nurture sequences that drive repeat sales

Best for re-engaging lapsed customers with personalized win-back campaigns

Key Features

6 features

Automated email campaigns for e-commerce

Advanced segmentation based on behavior

Personalized product recommendations

Visual workflow builder for automation

Integration with e-commerce platforms

Real-time analytics and reporting

SaasHunter Score

7.8/10

“You're an e-commerce team prioritizing automation and can budget from $19/month.”

Ease of Use

7.0

Features

8.0

Pricing

7.0

Support

8.0

Integrations

9.0

Best For

Small Business 8Agencies 7Enterprise 7Startups 6Freelancers 5

Integrations

ShopifyWooCommerceBigCommerceMagentoFacebook Custom AudiencesZapierStripeWordPress

Email Marketing Ecommerce Email Marketing Automation

Frequently Asked Questions

What is Drip?

Drip is an e-commerce-focused marketing automation platform that helps online retailers send personalized email and SMS campaigns based on customer shopping behavior. It integrates directly with popular e-commerce platforms to track purchases, browsing, and cart activity.

How much does Drip cost?

Drip's pricing starts at around $39 per month for up to 2,500 contacts, with costs increasing based on the size of your contact list. There is no free plan, but Drip offers a 14-day free trial to test the platform.

What are the main features of Drip?

Key features include visual automation workflows, advanced customer segmentation, email and SMS marketing, pre-built e-commerce playbooks, revenue attribution reporting, and deep integrations with major e-commerce platforms like Shopify and WooCommerce.

Who should use Drip?

Drip is ideal for small to mid-sized e-commerce businesses that want to move beyond basic email marketing and leverage customer behavior data to drive personalized campaigns and increase revenue.

Is there a free plan for Drip?

No, Drip does not offer a free plan. However, it provides a 14-day free trial so you can explore the platform and its features before committing to a paid subscription.