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SaasHunter Picks

Best CRM for E-commerce

Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.

10 toolsUpdated April 2026

TL;DR

  1. 1
    HubSpot(8.2/10)You're a small to medium-sized team needing an all-in-one CRM for marketing and sales.. Easy to use and feature-rich.
  2. 2
    Zoho CRM(7.6/10)Choose Zoho CRM if you're a small to medium-sized business seeking robust features at an affordable price of $14/user/mo.. Affordable and feature-rich.
  3. 3
    Freshsales(7.6/10)You need an intuitive CRM for a small team on a budget starting at $15/user/mo.. Easy to use and feature-rich.

Why HubSpot is #1 for crm for e-commerce

Features scores 9.0/10
Integrations scores 9.0/10
Ease of use scores 8.0/10

Quick Comparison

ToolPriceRatingScoreBest For
HubSpotFree — From $20/mo4.98.2growing businesses wanting an all-in-one marketing and sales
Zoho CRMFree — From $14/user/mo4.17.6small to mid-sized businesses wanting affordable CRM.
FreshsalesFree — From $15/user/mo4.47.6small to mid-sized sales teams seeking simplicity.
PipedriveFrom $14/user/mo4.97.6small to mid-sized sales teams managing deals.
CopperFrom $25/user/mo4.48.2Google Workspace-centric teams needing a simple CRM.

Detailed Rankings

1
HubSpot logo
HubSpotFeatured

All-in-one CRM platform for marketing, sales, and customer service.

Easy to useFeature-richStrong support
Pros:Generous free CRM with core features included · Extremely intuitive and easy to learn interface
Cons:Pricing escalates quickly at professional and enterprise tiers · Annual contracts can be rigid and hard to downgrade

Skip if: you need pricing escalates quickly at professional and enterprise tiers

Free — From $20/moSales8.2/10
2
Zoho CRM logo

Zoho CRM streamlines your sales processes and enhances customer relationships.

Great valueFeature-richMany integrations
Pros:Very affordable compared to Salesforce and HubSpot · Extensive customization without needing developer skills
Cons:Steeper learning curve due to feature density · UI can feel dated compared to newer CRMs

Skip if: you need steeper learning curve due to feature density

Free — From $14/user/moSales7.6/10
3
Freshsales logo

Freshsales is an intuitive sales CRM for managing customer relationships efficiently.

Easy to useFeature-richMany integrations
Pros:Built-in phone, email, and chat channels · AI-powered lead scoring with Freddy AI
Cons:Reporting and analytics limited on lower tiers · Third-party integrations fewer than major competitors

Skip if: you need reporting and analytics limited on lower tiers

Free — From $15/user/moSales7.6/10
4
Pipedrive logo
PipedriveFeatured

Sales CRM designed by salespeople, for salespeople.

From $14/user/moSales7.6/10
5
Copper logo

Copper is a CRM designed to integrate seamlessly with Google Workspace.

From $25/user/moSales8.2/10
6
Salesforce logo
SalesforceFeatured

The world's #1 CRM platform for sales teams.

From $25/user/moSales7.6/10
7
Clari logo

Clari is a powerful sales tool designed to enhance forecasting and pipeline management.

Custom pricingSales7.6/10
8
LinkedIn Sales Navigator logo

Unlock the power of LinkedIn to find and connect with your ideal customers.

From $99.99/user/moSales7.2/10
9
Insightly logo

Insightly is a powerful CRM and project management tool designed for small to medium-sized businesses.

Free — From $29/user/moSales7.2/10
10
Gong logo
GongFeatured

Gong is a sales tool that leverages AI to optimize sales conversations and performance.

Custom pricingSales7.6/10

How to Choose

When choosing the right tool for “best crm for e-commerce”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.

A
Alex CarterHead of Research

Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.

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Frequently Asked Questions

What is the best crm for e-commerce?

Based on user ratings and features, HubSpot is the top pick for best crm for e-commerce. Other strong options include Zoho CRM, Freshsales, Pipedrive.

Are there free options for sales?

Yes, Zoho CRM, Freshsales offer free plans in the Sales category.

How did we rank these tools?

Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.

How often is this list updated?

This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.

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