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Heap

Analytics

3.8(17 ratings)

Heap is an intuitive analytics tool that automatically captures every user interaction.

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About Heap

Best for product and growth teams needing effortless behavioral analytics.

Heap is a digital insights platform that automatically captures every user interaction on your website or app — clicks, swipes, pageviews, form submissions — without requiring engineers to manually tag each event. This autocapture approach means teams can retroactively analyze user behavior without having to plan tracking in advance. It offers session replay, funnel analysis, and journey mapping to help product, marketing, and data teams understand how users actually engage with their products. Heap is particularly well-suited for mid-size to enterprise companies that want comprehensive behavioral data without the overhead of maintaining a complex tracking plan. It was acquired by Contentsquare in 2023, expanding its capabilities in the digital experience analytics space.

Pros

Autocapture eliminates need for manual event instrumentation
Retroactive analysis on data collected before defining events
Intuitive visual tools for funnels and user journeys
Session replay provides qualitative context for quantitative data
Strong data governance with built-in definitions and taxonomies

Cons

Pricing can be steep for smaller companies
Autocapture can create overwhelming amounts of raw data
Learning curve for advanced analysis and segmentation
Mobile app tracking is less robust than web

Use Cases

Best for understanding where users drop off in conversion funnels

Best for product teams retroactively analyzing feature adoption without pre-planned tracking

Best for identifying friction points in onboarding flows using session replay

Best for marketing teams measuring campaign impact on in-product user behavior

Key Features

5 features

Automatic event tracking without manual setup

User journey visualization and analysis

Cohort analysis for user segmentation

Customizable dashboards for data insights

Real-time data processing and reporting

SaasHunter Score

8.0/10

“You need an intuitive analytics tool that automatically captures user interactions for free.”

Ease of Use

8.0

Features

9.0

Pricing

8.0

Support

7.0

Integrations

8.0

Best For

Startups 9Small Business 8Agencies 7Enterprise 7Freelancers 6

Integrations

SalesforceSegmentShopifyHubSpotSlackMarketoBigQuerySnowflake

Product Analytics Event Tracking Auto Capture

Frequently Asked Questions

What is Heap?

Heap is a digital insights platform that automatically captures all user interactions on websites and apps, enabling teams to analyze behavior without manual event tracking. It provides tools like session replay, funnel analysis, and journey mapping.

How much does Heap cost?

Heap offers a free tier with limited session volume and features. Paid plans (Growth, Pro, and Premier) are custom-priced based on session volume and feature needs, and typically start in the mid-thousands per year.

What are the main features of Heap?

Key features include autocapture of all user events, session replay, funnel and retention analysis, user journey mapping, and segments. It also offers data integrations and a visual labeling system for defining events without code.

Who should use Heap?

Heap is ideal for product managers, growth teams, UX researchers, and marketers at mid-size to enterprise companies who want deep behavioral insights without relying heavily on engineering resources for instrumentation.

Is there a free plan for Heap?

Yes, Heap offers a free plan that includes autocapture and core analytics features with a limited number of monthly sessions. It's a good way to evaluate the platform before committing to a paid tier.