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Loom

Communication

4.3(136 ratings)

86% recommend

Loom is a video messaging tool for effective communication and collaboration.

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About Loom

Best for teams replacing meetings with async video communication.

Loom is a video messaging platform that lets users record their screen, camera, or both simultaneously and instantly share the recording via a link. It's designed to replace meetings and lengthy emails by allowing people to communicate asynchronously through short video messages. The tool is widely used by marketers for creating product walkthroughs, sales pitches, and internal team updates. What makes Loom stand out is its simplicity — recording and sharing takes seconds, and viewers can react, comment, and respond without needing an account. Since being acquired by Atlassian in 2023, it has deepened its integration with productivity and project management workflows.

Pros

Extremely easy to record and share videos
No software needed for viewers to watch
Built-in analytics show who watched and when
AI-generated summaries and transcriptions included
Seamless embedding in emails and documents

Cons

Free plan has limited recording length and storage
Video editing capabilities are fairly basic
Not ideal for highly polished marketing content
Can become costly for larger teams at scale

Use Cases

Best for sending quick product demos and walkthrough videos to prospects

Best for replacing internal status update meetings with async video messages

Best for creating personalized video outreach in sales and marketing campaigns

Best for onboarding new team members with recorded training and tutorials

Key Features

5 features

Record video messages with screen sharing

Add interactive call-to-action buttons

Comment and collaborate on videos

Customizable video thumbnails

Analytics on video engagement metrics

SaasHunter Score

7.8/10

“Your communication team values quick video messaging for collaboration at a low cost of $8/user/month.”

Ease of Use

9.0

Features

8.0

Pricing

7.0

Support

7.0

Integrations

8.0

Best For

Freelancers 9Small Business 9Agencies 8Startups 8Enterprise 7

Integrations

SlackGoogle WorkspaceNotionJiraConfluenceSalesforceHubSpotFigma

Video Communication Screen Recording Virtual Collaboration Video Conferencing Screen Recording Tool

Frequently Asked Questions

What is Loom?

Loom is a video messaging tool that lets you record your screen and camera, then instantly share the recording via a link. It's designed for quick, asynchronous communication in place of meetings or long emails.

How much does Loom cost?

Loom offers a free Starter plan with limited features, a Business plan starting around $12.50 per user per month (billed annually), and an Enterprise plan with custom pricing. Pricing may vary, so check their website for current details.

What are the main features of Loom?

Key features include screen and camera recording, instant link sharing, AI-powered transcriptions and summaries, viewer engagement analytics, video commenting, and integrations with popular workplace tools.

Who should use Loom?

Loom is ideal for marketers, sales teams, remote workers, educators, and managers who need to communicate ideas visually without scheduling live meetings. It's especially useful for distributed teams working across time zones.

Is there a free plan for Loom?

Yes, Loom offers a free Starter plan that includes up to 25 videos per person with a 5-minute recording limit per video. It provides basic features suitable for individual use and light communication needs.