The Solution
Connect your CRM and website to a marketing automation platform. Build workflows that nurture leads based on behavior and score them for sales.
Step-by-Step
Choose a marketing automation platform
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
Set up lead capture forms and landing pages
Build automated email nurture sequences
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
Not sure which to pick?
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Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.
Frequently Asked Questions
What tools do I need to set up marketing automation?
Based on our analysis, you need 8 tools across 4 steps. Top picks include Marketo, HubSpot Marketing Hub, Pardot.
How long does it take to set up marketing automation?
Most teams can implement this 4-step workflow within 1-2 weeks. Many of the recommended tools offer free trials, so you can start testing immediately.