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Drift

AI-Powered

Customer Support

4.0(45 ratings)

80% recommend

Drift is a customer support tool that enhances communication through chatbots and live chat.

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About Drift

Best for B2B sales teams accelerating pipeline through conversational marketing.

Drift is a conversational marketing and sales platform that uses AI-powered chatbots and live chat to help businesses engage website visitors in real time. It allows sales and support teams to qualify leads, book meetings, and answer customer questions without forcing visitors through traditional forms or email chains. The platform is particularly popular among B2B companies looking to shorten their sales cycle and improve buyer experience. Drift stands out for its focus on revenue acceleration through conversational AI, going beyond basic live chat to offer intelligent routing, automated playbooks, and personalized messaging. It was acquired by Salesloft in 2024, further integrating it into the sales engagement ecosystem.

Pros

AI chatbots qualify leads and book meetings automatically
Real-time engagement reduces website visitor drop-off
Strong conversational marketing and sales playbooks
Excellent integration with major CRM platforms
Personalized visitor targeting based on account data

Cons

Pricing is expensive for small businesses and startups
Steep learning curve for advanced features and playbooks
Can feel overly sales-focused for pure support use
Limited functionality on lower-tier plans

Use Cases

Best for B2B sales teams qualifying inbound leads through live chat

Best for marketing teams converting website traffic into booked meetings

Best for enterprise companies providing personalized account-based engagement

Best for support teams deflecting common questions with AI chatbots

Key Features

6 features

AI-powered chatbots for instant responses

Live chat for real-time customer support

Automated meeting scheduling with customers

Customizable chat widget for branding

Integration with CRM systems

Visitor tracking and engagement analytics

AI Features

3 AI features

Natural language processing for understanding queries
Predictive responses based on user behavior
Automated lead qualification through chat interactions

SaasHunter Score

8.2/10

“Your customer support team requires robust chatbot features to enhance communication without initial costs.”

Ease of Use

8.0

Features

9.0

Pricing

7.0

Support

8.0

Integrations

9.0

Best For

Small Business 9Agencies 8Startups 8Enterprise 7Freelancers 6

Integrations

SalesforceHubSpotMarketoSlackGoogle CalendarMicrosoft TeamsZapierOutreach

Customer Support Chatbots Live Chat Messaging Conversational Marketing Chatbot Builder

Frequently Asked Questions

What is Drift?

Drift is a conversational marketing and sales platform that uses AI chatbots and live chat to help businesses engage website visitors, qualify leads, and book meetings in real time. It was acquired by Salesloft in 2024.

How much does Drift cost?

Drift's pricing is not publicly listed and typically requires contacting their sales team, but plans have historically started around $2,500 per month, making it primarily geared toward mid-market and enterprise businesses.

What are the main features of Drift?

Key features include AI-powered chatbots, live chat, automated meeting scheduling, conversational playbooks, visitor intelligence, account-based targeting, and integrations with major CRM and marketing platforms.

Who should use Drift?

Drift is best suited for B2B sales and marketing teams that want to convert website visitors into qualified leads and meetings faster. It's particularly valuable for companies with high-value sales cycles and account-based strategies.

Is there a free plan for Drift?

Drift previously offered a free live chat plan with basic features, but availability may have changed following the Salesloft acquisition. It's best to check their current website for the latest plan options.