Best Tools for Marketing Automation
Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.
TL;DR
- 1Drip(7.8/10) — You're an e-commerce team prioritizing automation and can budget from $19/month.. Feature-rich and great integrations.
- 2ActiveCampaign(8.2/10) — Your marketing team needs a powerful automation tool to streamline customer engagement at a low price.. Affordable and feature-rich.
- 3Mailchimp(7.8/10) — You're a growing business focused on budget-friendly email marketing and automation.. Easy to use and feature-rich.
Why Drip is #1 for tools for marketing automation
Our Picks
ActiveCampaign
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
Moosend
Moosend is an all-in-one marketing automation platform designed for growing businesses.
Mailchimp
Email marketing and automation platform for growing businesses.
Quick Comparison
| Tool | Price | Rating | Score | Best For |
|---|---|---|---|---|
| Drip | From $19/mo | 3.7 | 7.8 | e-commerce brands needing personalized email and SMS automat |
| ActiveCampaign | From $9/user/mo | 4.5 | 8.2 | growing businesses needing advanced marketing automation and |
| Mailchimp | Free — From $13/mo | 4.9 | 7.8 | small businesses needing approachable, all-in-one email mark |
| Klaviyo | Free — From $20/mo | 4.5 | 8.0 | eCommerce brands wanting data-driven email and SMS marketing |
| Moosend | Free — From $9/mo | 3.9 | 8.0 | budget-conscious businesses needing robust email marketing a |
Detailed Rankings
Drip is a powerful marketing automation tool designed for e-commerce businesses.
Skip if: you need pricing can get expensive as contact list grows
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
Skip if: you need steeper learning curve than simpler email tools
Email marketing and automation platform for growing businesses.
Skip if: you need pricing scales steeply as contact lists grow
Klaviyo is a powerful marketing automation platform for eCommerce businesses.
Moosend is an all-in-one marketing automation platform designed for growing businesses.
GetResponse is an all-in-one marketing platform for email marketing and automation.
Omnisend is an all-in-one marketing platform designed for eCommerce businesses.
How to Choose
When choosing the right tool for “best tools for marketing automation”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.
Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.
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Frequently Asked Questions
What is the best tools for marketing automation?
Based on user ratings and features, Drip is the top pick for best tools for marketing automation. Other strong options include ActiveCampaign, Mailchimp, Klaviyo.
Are there free options for marketing?
Yes, Mailchimp, Klaviyo, Omnisend offer free plans in the Marketing category.
How did we rank these tools?
Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.
How often is this list updated?
This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.
Problems These Tools Solve
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