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Best Mailchimp Alternatives

Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.

10 toolsUpdated April 2026

TL;DR

  1. 1
    ActiveCampaign(8.2/10)Your marketing team needs a powerful automation tool to streamline customer engagement at a low price.. Affordable and feature-rich.
  2. 2
    Mailchimp(7.8/10)You're a growing business focused on budget-friendly email marketing and automation.. Easy to use and feature-rich.
  3. 3
    GetResponse(8.0/10)You're a small team seeking an affordable all-in-one marketing platform starting from free to $15/month.. Easy to use and affordable.

Why ActiveCampaign is #1 for mailchimp alternatives

Features scores 9.0/10
Integrations scores 9.0/10
Pricing value scores 8.0/10

Quick Comparison

ToolPriceRatingScoreBest For
ActiveCampaignFrom $9/user/mo4.58.2growing businesses needing advanced marketing automation and
MailchimpFree — From $13/mo4.97.8small businesses needing approachable, all-in-one email mark
GetResponseFree — From $15/mo3.68.0SMBs needing email marketing with built-in funnels.
PardotFrom $1,250/mo3.86.8B2B companies using Salesforce CRM for marketing automation.
HubSpot Marketing HubFree / From $20/mo4.08.6mid-market B2B teams scaling inbound marketing efforts.

Detailed Rankings

1
ActiveCampaign logo

ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.

Great valueFeature-richStrong support
Pros:Exceptionally powerful and flexible automation builder · Built-in CRM with sales automation features
Cons:Steeper learning curve than simpler email tools · Reporting and analytics could be more intuitive

Skip if: you need steeper learning curve than simpler email tools

From $9/user/moMarketing8.2/10
2
Mailchimp logo
MailchimpFeatured

Email marketing and automation platform for growing businesses.

Easy to useFeature-richMany integrations
Pros:Intuitive drag-and-drop email builder for beginners · Extensive template library and design customization options
Cons:Pricing scales steeply as contact lists grow · Free plan has become increasingly limited over time

Skip if: you need pricing scales steeply as contact lists grow

Free — From $13/moMarketing7.8/10
3
GetResponse logo

GetResponse is an all-in-one marketing platform for email marketing and automation.

Easy to useGreat valueFeature-rich
Pros:All-in-one platform reduces need for multiple tools · Built-in webinar hosting is a unique differentiator
Cons:Advanced features have a steep learning curve · Email templates can feel somewhat dated

Skip if: you need advanced features have a steep learning curve

Free — From $15/moMarketing8.0/10
4
Pardot logo

B2B marketing automation natively integrated with Salesforce

From $1,250/moMarketing6.8/10
5
HubSpot Marketing Hub logo

All-in-one inbound marketing automation platform

Free / From $20/moMarketing8.6/10
6
Klaviyo logo

Klaviyo is a powerful marketing automation platform for eCommerce businesses.

Free — From $20/moMarketing8.0/10
7
Brevo logo

Brevo is an all-in-one marketing platform designed to enhance your customer engagement.

Free — From $15/moMarketing8.0/10
8
Moosend logo

Moosend is an all-in-one marketing automation platform designed for growing businesses.

Free — From $9/moMarketing8.0/10
9
Drip logo

Drip is a powerful marketing automation tool designed for e-commerce businesses.

From $19/moMarketing7.8/10
10
ConvertKit logo

ConvertKit is an email marketing tool designed for creators and small businesses.

Free — From $15/moMarketing7.6/10

How to Choose

When choosing the right tool for “best mailchimp alternatives”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.

A
Alex CarterHead of Research

Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.

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Frequently Asked Questions

What is the best mailchimp alternatives?

Based on user ratings and features, ActiveCampaign is the top pick for best mailchimp alternatives. Other strong options include Mailchimp, GetResponse, Pardot.

Are there free options for marketing?

Yes, Mailchimp, Klaviyo, Brevo offer free plans in the Marketing category.

How did we rank these tools?

Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.

How often is this list updated?

This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.

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