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Hootsuite (Social)

AI-Powered

Social Media Management

3.6(9 ratings)

Manage your social media accounts efficiently with Hootsuite.

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About Hootsuite (Social)

Best for mid-size to enterprise teams managing multiple social accounts.

Hootsuite is one of the longest-standing social media management platforms, allowing teams to manage multiple social accounts from a single dashboard. It supports scheduling, publishing, monitoring, and analytics across major networks including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and Pinterest. The platform is geared toward marketing teams, agencies, and enterprises that need centralized control over their social presence. Its strength lies in its breadth of features and integrations, though smaller teams may find the pricing steep compared to newer competitors. Hootsuite also offers social listening, ad management, and AI-powered content suggestions.

Pros

Supports all major social media platforms
Robust analytics and customizable reporting dashboards
Strong team collaboration and approval workflows
Extensive third-party integration marketplace
Long track record with reliable uptime

Cons

Pricing is high compared to newer alternatives
Free plan was discontinued in recent years
Interface can feel cluttered and overwhelming initially
Some advanced features locked behind enterprise tiers

Use Cases

Best for agencies managing social accounts for multiple clients simultaneously

Best for enterprise marketing teams coordinating social across departments and regions

Best for monitoring brand mentions and competitor activity across social platforms

Best for scheduling and publishing content across many social channels at once

Key Features

5 features

Schedule posts across multiple platforms

Monitor social media engagement metrics

Collaborate with team members in real-time

Track brand mentions and keywords

Create custom social media reports

AI Features

2 AI features

AI-driven content recommendations
Sentiment analysis for social mentions

SaasHunter Score

7.6/10

“You need to schedule and manage social media across many platforms from one dashboard.”

Ease of Use

7.0

Features

8.0

Pricing

7.0

Support

8.0

Integrations

8.0

Best For

Agencies 9Enterprise 9Small Business 8Startups 7Freelancers 6

Integrations

CanvaGoogle AnalyticsSalesforceSlackShopifyHubSpotZendeskAdobe Creative Cloud

Social Media Management Analytics Comprehensive Management

Frequently Asked Questions

What is Hootsuite (Social)?

Hootsuite is a social media management platform that lets users schedule posts, track engagement, and analyze performance across multiple social networks from one centralized dashboard.

How much does Hootsuite (Social) cost?

Hootsuite's paid plans start at around $99/month for the Professional plan, with Team and Enterprise tiers available at higher price points. Pricing has increased over the years and varies based on the number of users and social accounts.

What are the main features of Hootsuite (Social)?

Key features include multi-platform post scheduling, social listening, analytics and reporting, team collaboration with approval workflows, ad management, and AI-powered content creation tools.

Who should use Hootsuite (Social)?

Hootsuite is best suited for marketing teams, social media agencies, and enterprises that need to manage numerous social accounts with collaboration features. Solo creators or very small businesses may find more affordable alternatives.

Is there a free plan for Hootsuite (Social)?

Hootsuite discontinued its free plan and now only offers paid tiers. They do provide a limited free trial period so users can evaluate the platform before committing.