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Metricool

Social Media Management

4.4(30 ratings)

88% recommend

Metricool is a comprehensive social media management tool for businesses and marketers.

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About Metricool

Best for small teams needing affordable multi-platform social analytics.

Metricool is a social media management platform that combines scheduling, analytics, and content planning into a single dashboard. It supports major social networks including Instagram, Facebook, Twitter/X, TikTok, LinkedIn, YouTube, Pinterest, and Twitch, making it a versatile option for multi-platform management. What sets it apart is its built-in competitor analysis, ad campaign management for Google and social ads, and a SmartLinks feature for optimizing bio links. It's designed for freelancers, small businesses, agencies, and marketing teams who want an affordable yet feature-rich alternative to larger platforms like Hootsuite or Sprout Social.

Pros

Generous free plan for individuals and small accounts
Built-in ad campaign tracking across multiple platforms
Clean, intuitive interface with minimal learning curve
Competitor analysis included without premium add-ons
Strong analytics with exportable PDF and CSV reports

Cons

Limited features on free plan for growing teams
Bulk scheduling options could be more robust
Customer support can be slow on lower tiers
Some advanced features lag behind enterprise-level competitors

Use Cases

Best for freelance marketers managing multiple client social accounts affordably

Best for small businesses tracking social media ROI alongside ad performance

Best for agencies needing competitor benchmarking and white-label reporting

Best for content creators analyzing engagement across TikTok, YouTube, and Twitch

Key Features

6 features

Social media post scheduling

Analytics for multiple platforms

Content performance tracking

Hashtag performance analysis

Competitor analysis tools

Customizable reporting dashboards

SaasHunter Score

7.4/10

“You require a versatile tool for social media analytics and scheduling for small to medium teams.”

Ease of Use

8.0

Features

8.0

Pricing

7.0

Support

6.0

Integrations

8.0

Best For

Small Business 9Agencies 8Startups 8Freelancers 7Enterprise 6

Integrations

InstagramFacebookTwitter/XTikTokLinkedInYouTubePinterestTwitchGoogle AdsFacebook AdsGoogle Data Studio (Looker Studio)Canva

Social Media Management Performance Analytics Comprehensive Management

Frequently Asked Questions

What is Metricool?

Metricool is a social media management tool that lets you plan, schedule, and analyze content across multiple social networks and ad platforms from one dashboard. It also includes competitor tracking, hashtag analysis, and a customizable link-in-bio feature.

How much does Metricool cost?

Metricool offers a free plan for one brand with limited features. Paid plans start at around $22/month (billed annually) and scale based on the number of brands and additional features like team collaboration and expanded analytics.

What are the main features of Metricool?

Key features include social media scheduling, in-depth analytics and reporting, ad campaign management for Facebook and Google Ads, competitor analysis, a content calendar, and SmartLinks for bio link optimization. It also supports autolists for recurring content.

Who should use Metricool?

Metricool is well-suited for freelance social media managers, small to mid-sized businesses, marketing agencies, and content creators who need an affordable all-in-one platform for scheduling and analytics without enterprise-level complexity.

Is there a free plan for Metricool?

Yes, Metricool offers a free plan that supports one brand with access to basic scheduling, analytics, and a limited number of scheduled posts per month. It's a solid option for individuals or those wanting to test the platform before upgrading.