Hootsuite (Social) vs Metricool
A detailed comparison to help you choose the right tool for your needs.
AAbout Hootsuite (Social)
Hootsuite is one of the longest-standing social media management platforms, allowing teams to manage multiple social accounts from a single dashboard. It supports scheduling, publishing, monitoring, and analytics across major networks including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and Pinterest. The platform is geared toward marketing teams, agencies, and enterprises that need centralized control over their social presence. Its strength lies in its breadth of features and integrations, though smaller teams may find the pricing steep compared to newer competitors. Hootsuite also offers social listening, ad management, and AI-powered content suggestions.
BAbout Metricool
Metricool is a social media management platform that combines scheduling, analytics, and content planning into a single dashboard. It supports major social networks including Instagram, Facebook, Twitter/X, TikTok, LinkedIn, YouTube, Pinterest, and Twitch, making it a versatile option for multi-platform management. What sets it apart is its built-in competitor analysis, ad campaign management for Google and social ads, and a SmartLinks feature for optimizing bio links. It's designed for freelancers, small businesses, agencies, and marketing teams who want an affordable yet feature-rich alternative to larger platforms like Hootsuite or Sprout Social.
Pricing Comparison
Feature Comparison
Choose Hootsuite (Social)
Manage your social media accounts efficiently with Hootsuite.
Try Hootsuite (Social) FreeChoose Metricool
Metricool is a comprehensive social media management tool for businesses and marketers.
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Score Comparison
Our Verdict
You need to schedule and manage social media across many platforms from one dashboard.
You require a versatile tool for social media analytics and scheduling for small to medium teams.
Hootsuite (Social) vs Metricool: The Bottom Line
Both Hootsuite (Social) and Metricool are strong social media management tools, but they serve different needs. Metricool has a higher user rating (4.4 vs 3.6). On pricing, Metricool is more affordable starting at $15/mo.
Still unsure? Check the full reviews for Hootsuite (Social) and Metricool, explore Hootsuite (Social) alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Hootsuite (Social) or Metricool better?
It depends on your needs. Hootsuite (Social) (3.6★) is from $49/mo, while Metricool (4.4★) is from $15/mo. Metricool has a higher user rating.
Can I switch from Hootsuite (Social) to Metricool?
Yes. Most SaaS tools offer data export features. Check if Metricool has a migration guide or import tool specifically for Hootsuite (Social) users. Many offer onboarding assistance for switchers.
Which is cheaper, Hootsuite (Social) or Metricool?
Metricool starts at $15/mo, which is cheaper than Hootsuite (Social) at $49/mo.
What are the main differences between Hootsuite (Social) and Metricool?
Hootsuite (Social) focuses on schedule posts across multiple platforms and monitor social media engagement metrics, while Metricool emphasizes social media post scheduling and analytics for multiple platforms. Both are in the Social Media Management category but serve slightly different use cases.