Best Marketing Automation for B2B
Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.
TL;DR
- 1Marketo(7.0/10) — Your large enterprise needs advanced B2B marketing automation and has a flexible budget.. Feature-rich and great integrations, but expensive at scale.
- 2Pardot(6.8/10) — Your Salesforce-centric team needs integrated B2B marketing automation despite a higher cost.. Feature-rich and great integrations, but expensive at scale.
- 3Leadpages(7.6/10) — Your team needs to create effective landing pages quickly at a reasonable price with good features.. Easy to use and feature-rich.
Why Marketo is #1 for marketing automation for b2b
Consider alternatives if you prioritize:
Our Picks
HubSpot Marketing Hub
All-in-one inbound marketing automation platform
Moosend
Moosend is an all-in-one marketing automation platform designed for growing businesses.
Leadpages
Create high-converting landing pages effortlessly with Leadpages.
Quick Comparison
| Tool | Price | Rating | Score | Best For |
|---|---|---|---|---|
| Marketo | Custom pricing (from ~$895/mo) | 3.9 | 7.0 | mid-to-large B2B enterprises needing advanced marketing auto |
| Pardot | From $1,250/mo | 3.8 | 6.8 | B2B companies using Salesforce CRM for marketing automation. |
| Leadpages | From $27/mo | 4.3 | 7.6 | small businesses building high-converting landing pages quic |
| HubSpot Marketing Hub | Free / From $20/mo | 4.0 | 8.6 | mid-market B2B teams scaling inbound marketing efforts. |
| ActiveCampaign | From $9/user/mo | 4.5 | 8.2 | growing businesses needing advanced marketing automation and |
Detailed Rankings
Enterprise B2B marketing automation by Adobe
Skip if: you need steep learning curve requires dedicated admin or training
B2B marketing automation natively integrated with Salesforce
Skip if: you need expensive pricing, especially for smaller businesses
Create high-converting landing pages effortlessly with Leadpages.
Skip if: you need design customization can feel limited compared to competitors
All-in-one inbound marketing automation platform
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
Wistia is a powerful video marketing platform designed for businesses.
Vidyard is a powerful video marketing platform that helps businesses engage audiences.
Klaviyo is a powerful marketing automation platform for eCommerce businesses.
How to Choose
When choosing the right tool for “best marketing automation for b2b”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.
Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.
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Frequently Asked Questions
What is the best marketing automation for b2b?
Based on user ratings and features, Marketo is the top pick for best marketing automation for b2b. Other strong options include Pardot, Leadpages, HubSpot Marketing Hub.
Are there free options for marketing?
Yes, Wistia, Mailchimp, Klaviyo offer free plans in the Marketing category.
How did we rank these tools?
Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.
How often is this list updated?
This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.
Problems These Tools Solve
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