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Best HubSpot Alternatives

Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.

10 toolsUpdated April 2026

TL;DR

  1. 1
    HubSpot Marketing Hub(8.6/10)Choose HubSpot Marketing Hub if you want an all-in-one solution for inbound marketing on a tight budget.. Easy to use and affordable.
  2. 2
    Mailchimp(7.8/10)You're a growing business focused on budget-friendly email marketing and automation.. Easy to use and feature-rich.
  3. 3
    GetResponse(8.0/10)You're a small team seeking an affordable all-in-one marketing platform starting from free to $15/month.. Easy to use and affordable.

Why HubSpot Marketing Hub is #1 for hubspot alternatives

Features scores 9.0/10
Support quality scores 9.0/10
Integrations scores 9.0/10

Quick Comparison

ToolPriceRatingScoreBest For
HubSpot Marketing HubFree / From $20/mo4.08.6mid-market B2B teams scaling inbound marketing efforts.
MailchimpFree — From $13/mo4.97.8small businesses needing approachable, all-in-one email mark
GetResponseFree — From $15/mo3.68.0SMBs needing email marketing with built-in funnels.
PardotFrom $1,250/mo3.86.8B2B companies using Salesforce CRM for marketing automation.
ActiveCampaignFrom $9/user/mo4.58.2growing businesses needing advanced marketing automation and

Detailed Rankings

1
HubSpot Marketing Hub logo

All-in-one inbound marketing automation platform

Easy to useGreat valueFeature-rich
Pros:Deeply integrated with HubSpot CRM at no extra cost · Intuitive interface with low learning curve for basics
Cons:Pricing escalates quickly as contacts and features grow · Annual contracts and onboarding fees can be costly

Skip if: you need pricing escalates quickly as contacts and features grow

Free / From $20/moMarketing8.6/10
2
Mailchimp logo
MailchimpFeatured

Email marketing and automation platform for growing businesses.

Easy to useFeature-richMany integrations
Pros:Intuitive drag-and-drop email builder for beginners · Extensive template library and design customization options
Cons:Pricing scales steeply as contact lists grow · Free plan has become increasingly limited over time

Skip if: you need pricing scales steeply as contact lists grow

Free — From $13/moMarketing7.8/10
3
GetResponse logo

GetResponse is an all-in-one marketing platform for email marketing and automation.

Easy to useGreat valueFeature-rich
Pros:All-in-one platform reduces need for multiple tools · Built-in webinar hosting is a unique differentiator
Cons:Advanced features have a steep learning curve · Email templates can feel somewhat dated

Skip if: you need advanced features have a steep learning curve

Free — From $15/moMarketing8.0/10
4
Pardot logo

B2B marketing automation natively integrated with Salesforce

From $1,250/moMarketing6.8/10
5
ActiveCampaign logo

ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.

From $9/user/moMarketing8.2/10
6
Brevo logo

Brevo is an all-in-one marketing platform designed to enhance your customer engagement.

Free — From $15/moMarketing8.0/10
7
Marketo logo

Enterprise B2B marketing automation by Adobe

Custom pricing (from ~$895/mo)Marketing7.0/10
8
Vidyard logo

Vidyard is a powerful video marketing platform that helps businesses engage audiences.

Free — From $15/user/moMarketing8.2/10
9
Klaviyo logo

Klaviyo is a powerful marketing automation platform for eCommerce businesses.

Free — From $20/moMarketing8.0/10
10
Moosend logo

Moosend is an all-in-one marketing automation platform designed for growing businesses.

Free — From $9/moMarketing8.0/10

How to Choose

When choosing the right tool for “best hubspot alternatives”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.

A
Alex CarterHead of Research

Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.

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Frequently Asked Questions

What is the best hubspot alternatives?

Based on user ratings and features, HubSpot Marketing Hub is the top pick for best hubspot alternatives. Other strong options include Mailchimp, GetResponse, Pardot.

Are there free options for marketing?

Yes, Mailchimp, Brevo, Klaviyo offer free plans in the Marketing category.

How did we rank these tools?

Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.

How often is this list updated?

This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.

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