Best Free Email Marketing Tools
Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.
TL;DR
- 1MailerLite(7.8/10) — Small businesses wanting an easy-to-use email marketing tool starting at $10/mo with great pricing.. Easy to use and affordable.
- 2Substack(7.2/10) — You're a writer focusing on building a paid subscription audience with minimal upfront costs.. Easy to use and affordable.
- 3Mailchimp(7.8/10) — You're a growing business focused on budget-friendly email marketing and automation.. Easy to use and feature-rich.
Why MailerLite is #1 for free email marketing tools
Our Picks
Anchor (Spotify for Podcasters)
Free podcast creation and hosting platform by Spotify
MailerLite
MailerLite is an intuitive email marketing tool designed for small businesses and entrepreneurs.
Substack
Substack is a platform for writers to share newsletters and build an audience.
Quick Comparison
| Tool | Price | Rating | Score | Best For |
|---|---|---|---|---|
| MailerLite | Free — From $10/mo | 4.1 | 7.8 | small businesses and creators needing affordable email marke |
| Substack | Free — 10% fee on paid subscriptions | 3.9 | 7.2 | independent writers monetizing newsletters through paid subs |
| Mailchimp | Free — From $13/mo | 4.9 | 7.8 | small businesses needing approachable, all-in-one email mark |
| Beehiiv | Free — From $29/mo | 3.8 | 8.0 | newsletter creators focused on growth and monetization. |
| Anchor (Spotify for Podcasters) | Free | 4.1 | 8.4 | beginner podcasters who want free, simple hosting. |
Detailed Rankings
MailerLite is an intuitive email marketing tool designed for small businesses and entrepreneurs.
Skip if: you need limited advanced segmentation and reporting features
Substack is a platform for writers to share newsletters and build an audience.
Skip if: you need 10% revenue cut is steep compared to alternatives
Email marketing and automation platform for growing businesses.
Skip if: you need pricing scales steeply as contact lists grow
Beehiiv is a powerful marketing tool designed for newsletter creators and businesses.
Free podcast creation and hosting platform by Spotify
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
ConvertKit is an email marketing tool designed for creators and small businesses.
Mailjet is an email marketing tool that helps businesses create, send, and track email campaigns.
Brevo is an all-in-one marketing platform designed to enhance your customer engagement.
GetResponse is an all-in-one marketing platform for email marketing and automation.
How to Choose
When choosing the right tool for “best free email marketing tools”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.
Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.
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Frequently Asked Questions
What is the best free email marketing tools?
Based on user ratings and features, MailerLite is the top pick for best free email marketing tools. Other strong options include Substack, Mailchimp, Beehiiv.
Are there free options for marketing?
Yes, MailerLite, Substack, Mailchimp offer free plans in the Marketing category.
How did we rank these tools?
Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.
How often is this list updated?
This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.
Problems These Tools Solve
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