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Optimizely

Marketing

4.3(23 ratings)

86% recommend

Optimize your marketing efforts with Optimizely's experimentation platform.

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About Optimizely

Best for enterprise teams optimizing digital experiences through experimentation.

Optimizely is a digital experience platform that combines experimentation, content management, and commerce capabilities under one roof. Originally known for pioneering web A/B testing, it has evolved into a broader platform after acquiring Episerver, now offering content marketing, feature flagging, and personalization tools. It's used by marketing teams, product managers, and developers at mid-to-large enterprises who want to optimize digital experiences through data-driven experimentation. The platform stands out for its robust experimentation engine and its ability to connect content creation workflows with testing and optimization. While powerful, it comes with enterprise-level pricing and a learning curve that may not suit smaller organizations.

Pros

Industry-leading A/B testing and experimentation engine
Combines CMS, commerce, and experimentation in one platform
Strong feature flagging for progressive rollouts
Robust statistical analysis with multi-armed bandit support
Extensive targeting and audience segmentation capabilities

Cons

Enterprise pricing puts it out of reach for small teams
Steep learning curve for the full platform suite
Implementation can require significant developer resources
Interface can feel complex for non-technical marketers

Use Cases

Best for running large-scale A/B and multivariate tests on websites

Best for managing content workflows and publishing across digital channels

Best for feature flagging and controlled rollouts of new product features

Best for personalizing web experiences based on audience segments and behavior

Key Features

6 features

A/B testing for web pages

Multivariate testing capabilities

Personalization based on user behavior

Real-time analytics and reporting

Integration with various marketing tools

Audience segmentation for targeted experiments

SaasHunter Score

7.6/10

“Your marketing team prioritizes experimentation and has a flexible budget for custom pricing.”

Ease of Use

7.0

Features

9.0

Pricing

5.0

Support

8.0

Integrations

9.0

Best For

Enterprise 9Agencies 8Small Business 7Startups 6Freelancers 5

Integrations

Google AnalyticsSalesforceSlackHubSpotAdobe AnalyticsSegmentMicrosoft DynamicsJira

A B Testing Personalization Landing Page Optimization

Frequently Asked Questions

What is Optimizely?

Optimizely is a digital experience platform that offers experimentation (A/B testing, feature flagging), content management, and commerce tools. It helps businesses optimize their websites, apps, and digital experiences through data-driven decision-making.

How much does Optimizely cost?

Optimizely uses custom enterprise pricing and does not publicly list its plans. Costs vary based on traffic volume, features selected, and contract terms, but it is generally considered a premium, enterprise-tier solution.

What are the main features of Optimizely?

Key features include web and feature experimentation (A/B testing, multivariate testing, feature flags), a content management system, content marketing workflows, commerce capabilities, and advanced personalization and audience targeting tools.

Who should use Optimizely?

Optimizely is best suited for mid-size to large enterprises with dedicated marketing, product, and development teams. It's ideal for organizations that prioritize experimentation and want to unify content creation with optimization.

Is there a free plan for Optimizely?

Optimizely offers a free tier for its feature flagging product (Optimizely Feature Experimentation) with limited usage. However, its core web experimentation and CMS products require paid enterprise contracts.