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Site123 vs Format

A detailed comparison to help you choose the right tool for your needs.

Site123 logo

Site123

Website Builders

Try Site123
VS
Format logo

Format

Website Builders

Try Format

A
About Site123

Site123 is a straightforward website builder that prioritizes simplicity over advanced customization. It uses a step-by-step guided setup process rather than drag-and-drop editing, making it one of the easiest platforms for complete beginners to get a site online quickly. The platform offers a library of pre-designed templates suited for personal sites, small business pages, and simple online stores. While it lacks the depth of competitors like Wix or Squarespace, it serves users who want a no-fuss approach to building a basic web presence without dealing with any code or complex design decisions.

B
About Format

Format is a portfolio-focused website builder tailored specifically for creative professionals like photographers, designers, illustrators, and artists. It offers a curated selection of visually driven templates that emphasize imagery and visual storytelling, along with built-in tools for client proofing, online store functionality, and blogging. Unlike general-purpose website builders, Format is purpose-built for showcasing visual work, which means its templates and features are optimized for galleries and portfolio presentation. The platform also includes workflow tools like client galleries and print fulfillment, making it more than just a website builder for working creatives.

Pricing Comparison

Tool
Site123
Format
Price
Free — From $12.80/mo
From $6/month
Category
Website Builders
Website Builders
Rating
3.7 (43)
4.0 (11)
Free Plan
No
No
Integrations
8+ apps
7+ apps
Founded
2016
2010

Feature Comparison

Feature
Site123
Format
Drag-and-drop website builder
Mobile-responsive templates
Built-in SEO tools
E-commerce functionality
Customizable design elements
Customizable templates for portfolios
Integrated e-commerce functionality
Client proofing and feedback tools
Mobile-responsive design options

Choose Site123

Create a professional website easily with Site123's intuitive builder.

Try Site123 Free

Read full review

Choose Format

Build stunning websites effortlessly with Format's intuitive tools.

Try Format Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
7.0
7.0
Pricing
8.0
8.0
Support
7.0
6.0
Integrations
7.0
7.0
Overall
7.4
7.2
Site123Format

Our Verdict

Site123Winner

You need a straightforward website builder for a professional site with minimal effort.

Better support
Format

You’re a creative professional seeking a tailored portfolio website with easy customization.

Site123 vs Format: The Bottom Line

Both Site123 and Format are strong website builders tools, but they serve different needs. Format has a higher user rating (4.0 vs 3.7). On pricing, Format is more affordable starting at $6/mo.

Still unsure? Check the full reviews for Site123 and Format, explore Site123 alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Site123 or Format better?

It depends on your needs. Site123 (3.7★) is from $12.8/mo, while Format (4.0★) is from $6/mo. Format has a higher user rating.

Can I switch from Site123 to Format?

Yes. Most SaaS tools offer data export features. Check if Format has a migration guide or import tool specifically for Site123 users. Many offer onboarding assistance for switchers.

Which is cheaper, Site123 or Format?

Format starts at $6/mo, which is cheaper than Site123 at $12.8/mo.

What are the main differences between Site123 and Format?

Site123 focuses on drag-and-drop website builder and mobile-responsive templates, while Format emphasizes drag-and-drop website builder and customizable templates for portfolios. Both are in the Website Builders category but serve slightly different use cases.