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Format

Website Builders

4.0(11 ratings)

80% recommend

Build stunning websites effortlessly with Format's intuitive tools.

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About Format

Best for photographers and visual creatives building portfolio websites.

Format is a portfolio-focused website builder tailored specifically for creative professionals like photographers, designers, illustrators, and artists. It offers a curated selection of visually driven templates that emphasize imagery and visual storytelling, along with built-in tools for client proofing, online store functionality, and blogging. Unlike general-purpose website builders, Format is purpose-built for showcasing visual work, which means its templates and features are optimized for galleries and portfolio presentation. The platform also includes workflow tools like client galleries and print fulfillment, making it more than just a website builder for working creatives.

Pros

Templates specifically designed for visual portfolio presentation
Built-in client proofing and gallery delivery tools
Integrated online store for selling prints and products
Clean, minimal designs that let creative work shine
Easy drag-and-drop editor requires no coding knowledge

Cons

Limited flexibility for non-portfolio or general business websites
Fewer third-party integrations compared to larger competitors
Template selection is smaller than platforms like Squarespace
Advanced customization options can feel somewhat restrictive

Use Cases

Best for photographers building a professional portfolio to attract clients

Best for artists and illustrators showcasing visual work in curated galleries

Best for designers creating a polished online presence with minimal effort

Best for creatives selling prints or digital products directly from their site

Key Features

5 features

Drag-and-drop website builder

Customizable templates for portfolios

Integrated e-commerce functionality

Client proofing and feedback tools

Mobile-responsive design options

SaasHunter Score

7.2/10

“You’re a creative professional seeking a tailored portfolio website with easy customization.”

Ease of Use

8.0

Features

7.0

Pricing

8.0

Support

6.0

Integrations

7.0

Best For

Freelancers 9Small Business 8Startups 7Agencies 6Enterprise 5

Integrations

Adobe LightroomGoogle AnalyticsShopifyPayPalStripeInstagramMailchimp

Website Builders Portfolio Creative Portfolio Builders Drag And Drop Builders

Frequently Asked Questions

What is Format?

Format is a website builder designed specifically for creative professionals, offering portfolio-focused templates, client proofing tools, and an integrated online store. It helps photographers, artists, and designers create polished online portfolios without needing technical skills.

How much does Format cost?

Format offers tiered pricing plans starting around $7-9/month for a basic portfolio plan, with higher tiers (up to around $25/month or more) unlocking features like online stores, client proofing, and custom domains. Pricing may vary, so checking their website for current rates is recommended.

What are the main features of Format?

Key features include customizable portfolio templates, client proofing and gallery delivery, an integrated online store for selling prints and products, blogging tools, and a drag-and-drop page editor. It also supports custom domains and basic SEO tools.

Who should use Format?

Format is ideal for photographers, visual artists, illustrators, and designers who need a clean, professional portfolio website. It's especially useful for creatives who also want client workflow tools and the ability to sell work online.

Is there a free plan for Format?

Format offers a free trial period so users can explore the platform before committing. However, a paid subscription is required for publishing a live website with a custom domain and full feature access.