
Format
Build stunning websites effortlessly with Format's intuitive tools.
No credit card required
See alternativesAbout Format
Best for photographers and visual creatives building portfolio websites.
Format is a portfolio-focused website builder tailored specifically for creative professionals like photographers, designers, illustrators, and artists. It offers a curated selection of visually driven templates that emphasize imagery and visual storytelling, along with built-in tools for client proofing, online store functionality, and blogging. Unlike general-purpose website builders, Format is purpose-built for showcasing visual work, which means its templates and features are optimized for galleries and portfolio presentation. The platform also includes workflow tools like client galleries and print fulfillment, making it more than just a website builder for working creatives.
Pros
- Templates specifically designed for visual portfolio presentation
- Built-in client proofing and gallery delivery tools
- Integrated online store for selling prints and products
- Clean, minimal designs that let creative work shine
- Easy drag-and-drop editor requires no coding knowledge
Cons
- Limited flexibility for non-portfolio or general business websites
- Fewer third-party integrations compared to larger competitors
- Template selection is smaller than platforms like Squarespace
- Advanced customization options can feel somewhat restrictive
Use Cases
Key Features
5 featuresSaasHunter Score
“You’re a creative professional seeking a tailored portfolio website with easy customization.”
Best For
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Frequently Asked Questions
What is Format?
Format is a website builder designed specifically for creative professionals, offering portfolio-focused templates, client proofing tools, and an integrated online store. It helps photographers, artists, and designers create polished online portfolios without needing technical skills.
How much does Format cost?
Format offers tiered pricing plans starting around $7-9/month for a basic portfolio plan, with higher tiers (up to around $25/month or more) unlocking features like online stores, client proofing, and custom domains. Pricing may vary, so checking their website for current rates is recommended.
What are the main features of Format?
Key features include customizable portfolio templates, client proofing and gallery delivery, an integrated online store for selling prints and products, blogging tools, and a drag-and-drop page editor. It also supports custom domains and basic SEO tools.
Who should use Format?
Format is ideal for photographers, visual artists, illustrators, and designers who need a clean, professional portfolio website. It's especially useful for creatives who also want client workflow tools and the ability to sell work online.
Is there a free plan for Format?
Format offers a free trial period so users can explore the platform before committing. However, a paid subscription is required for publishing a live website with a custom domain and full feature access.
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Quick Info
Pricing
From $6/month
Category
Website BuildersWebsite
format.comFeatures
5 key features
Founded
2010
Integrations
7+ apps
No credit card required
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