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Planoly vs Metricool

A detailed comparison to help you choose the right tool for your needs.

Planoly logo

Planoly

Social Media Management

Try Planoly
VS
Metricool logo

Metricool

Social Media Management

Try Metricool

A
About Planoly

Planoly is a visual-first social media management platform that originally launched as one of the first Instagram planning tools and has since expanded to support Pinterest, TikTok, and other platforms. It lets users visually map out their feed grid, schedule posts, manage comments, and track performance analytics. The tool is particularly popular among content creators, small business owners, and social media managers who prioritize visual aesthetics. Its drag-and-drop grid planner makes it easy to ensure a cohesive look before publishing. Planoly also offers Sellit, a link-in-bio commerce feature that helps users sell products directly from social media.

B
About Metricool

Metricool is a social media management platform that combines scheduling, analytics, and content planning into a single dashboard. It supports major social networks including Instagram, Facebook, Twitter/X, TikTok, LinkedIn, YouTube, Pinterest, and Twitch, making it a versatile option for multi-platform management. What sets it apart is its built-in competitor analysis, ad campaign management for Google and social ads, and a SmartLinks feature for optimizing bio links. It's designed for freelancers, small businesses, agencies, and marketing teams who want an affordable yet feature-rich alternative to larger platforms like Hootsuite or Sprout Social.

Pricing Comparison

Tool
Planoly
Metricool
Price
Free — From $7/mo
Free — From $12/mo
Category
Social Media Management
Social Media Management
Rating
4.3 (30)
4.4 (30)
Free Plan
No
No
Integrations
8+ apps
12+ apps
Founded
2016
2016

Feature Comparison

Feature
Planoly
Metricool
Visual content calendar for planning
Drag-and-drop post scheduling
Hashtag manager for optimization
Analytics for post performance tracking
User-generated content management
Multi-platform scheduling capabilities
Social media post scheduling
Analytics for multiple platforms
Content performance tracking
Hashtag performance analysis
Competitor analysis tools
Customizable reporting dashboards

Choose Planoly

Planoly helps you visually plan and schedule your social media content effortlessly.

Try Planoly Free

Read full review

Choose Metricool

Metricool is a comprehensive social media management tool for businesses and marketers.

Try Metricool Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
7.0
8.0
Pricing
8.0
7.0
Support
7.0
6.0
Integrations
8.0
8.0
Overall
7.6
7.4
PlanolyMetricool

Our Verdict

PlanolyWinner

You want to visually plan your social media content for a creative team.

More affordable
Better support
Metricool

You require a versatile tool for social media analytics and scheduling for small to medium teams.

More features

Planoly vs Metricool: The Bottom Line

Both Planoly and Metricool are strong social media management tools, but they serve different needs. Metricool has a higher user rating (4.4 vs 4.3). On pricing, Metricool is more affordable starting at $15/mo.

Still unsure? Check the full reviews for Planoly and Metricool, explore Planoly alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Planoly or Metricool better?

It depends on your needs. Planoly (4.3★) is from $25/mo, while Metricool (4.4★) is from $15/mo. Metricool has a higher user rating.

Can I switch from Planoly to Metricool?

Yes. Most SaaS tools offer data export features. Check if Metricool has a migration guide or import tool specifically for Planoly users. Many offer onboarding assistance for switchers.

Which is cheaper, Planoly or Metricool?

Metricool starts at $15/mo, which is cheaper than Planoly at $25/mo.

What are the main differences between Planoly and Metricool?

Planoly focuses on visual content calendar for planning and drag-and-drop post scheduling, while Metricool emphasizes social media post scheduling and analytics for multiple platforms. Both are in the Social Media Management category but serve slightly different use cases.