Mailchimp vs Constant Contact
A detailed comparison to help you choose the right tool for your needs.
AAbout Mailchimp
Mailchimp is an all-in-one marketing platform that started as an email marketing tool and has evolved into a broader suite covering email campaigns, landing pages, social media posting, and basic CRM functionality. It's widely used by small to mid-sized businesses, freelancers, and e-commerce stores that need an accessible way to manage customer communications without a dedicated marketing team. Its drag-and-drop email builder, pre-built templates, and audience segmentation tools make it easy to get started quickly. Now owned by Intuit, Mailchimp remains one of the most recognizable names in email marketing, though its pricing has become less competitive as the platform has grown.
BAbout Constant Contact
Constant Contact is an email marketing platform that has been around since the late 1990s, primarily serving small businesses, nonprofits, and solopreneurs. It provides a drag-and-drop email editor with hundreds of templates, contact list management, marketing automation, and basic reporting. The platform has expanded over the years to include social media posting, landing pages, SMS marketing, and event management tools. It's known for being approachable for non-technical users, though more advanced marketers may find its automation and segmentation capabilities somewhat limited compared to competitors like Mailchimp or ActiveCampaign.
Pricing Comparison
Feature Comparison
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Constant Contact is a powerful email marketing tool designed for small businesses.
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Score Comparison
Our Verdict
You're a growing business focused on budget-friendly email marketing and automation.
Pick Constant Contact when your small business requires a reliable email marketing tool with essential features at an affordable price.
Mailchimp vs Constant Contact: The Bottom Line
Both Mailchimp and Constant Contact are strong marketing tools, but they serve different needs. Mailchimp has a higher user rating (4.9 vs 3.8). On pricing, Mailchimp is more affordable starting at $0/mo.
Still unsure? Check the full reviews for Mailchimp and Constant Contact, explore Mailchimp alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Mailchimp or Constant Contact better?
It depends on your needs. Mailchimp (4.9★) is free to start, while Constant Contact (3.8★) is from $20/mo. Mailchimp has a higher user rating.
Can I switch from Mailchimp to Constant Contact?
Yes. Most SaaS tools offer data export features. Check if Constant Contact has a migration guide or import tool specifically for Mailchimp users. Many offer onboarding assistance for switchers.
Which is cheaper, Mailchimp or Constant Contact?
Mailchimp starts at $0/mo, which is cheaper than Constant Contact at $20/mo. Mailchimp also offers a free plan.
What are the main differences between Mailchimp and Constant Contact?
Mailchimp focuses on automated email campaign workflows and audience segmentation and targeting, while Constant Contact emphasizes email list segmentation and targeting and automated email campaign scheduling. Both are in the Marketing category but serve slightly different use cases.