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HomeCompareLoomly vs Metricool

Loomly vs Metricool

A detailed comparison to help you choose the right tool for your needs.

Loomly logo

Loomly

Social Media Management

Try Loomly
VS
Metricool logo

Metricool

Social Media Management

Try Metricool

A
About Loomly

Loomly is a social media management platform that helps teams and individuals plan, create, schedule, and analyze content across multiple social networks from a single dashboard. It stands out with its post inspiration feature, which suggests content ideas based on trending topics, holidays, and social media best practices. The platform includes a built-in approval workflow that makes it particularly useful for teams and agencies that need collaborative content review. It supports all major social platforms and provides a clean, intuitive calendar interface that simplifies content planning. Loomly is well-suited for small to mid-sized businesses, marketing teams, and agencies looking for a straightforward yet capable social media tool.

B
About Metricool

Metricool is a social media management platform that combines scheduling, analytics, and content planning into a single dashboard. It supports major social networks including Instagram, Facebook, Twitter/X, TikTok, LinkedIn, YouTube, Pinterest, and Twitch, making it a versatile option for multi-platform management. What sets it apart is its built-in competitor analysis, ad campaign management for Google and social ads, and a SmartLinks feature for optimizing bio links. It's designed for freelancers, small businesses, agencies, and marketing teams who want an affordable yet feature-rich alternative to larger platforms like Hootsuite or Sprout Social.

Pricing Comparison

Tool
Loomly
Metricool
Price
From $26/user/mo
Free — From $12/mo
Category
Social Media Management
Social Media Management
Rating
3.7 (26)
4.4 (30)
Free Plan
No
No
Integrations
8+ apps
12+ apps
Founded
2015
2016

Feature Comparison

Feature
Loomly
Metricool
Content calendar with scheduling options
Post optimization suggestions for engagement
Collaborative approval workflows for teams
Analytics dashboard for performance tracking
Social media post previews across platforms
Social media post scheduling
Analytics for multiple platforms
Content performance tracking
Hashtag performance analysis
Competitor analysis tools
Customizable reporting dashboards

Choose Loomly

Loomly is a user-friendly social media management tool for brands and agencies.

Try Loomly Free

Read full review

Choose Metricool

Metricool is a comprehensive social media management tool for businesses and marketers.

Try Metricool Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
7.0
8.0
Pricing
6.0
7.0
Support
7.0
6.0
Integrations
8.0
8.0
Overall
7.2
7.4
LoomlyMetricool

Our Verdict

Loomly

You're a small to medium brand needing a user-friendly tool for social media management.

Better support
MetricoolWinner

You require a versatile tool for social media analytics and scheduling for small to medium teams.

More affordable
More features

Loomly vs Metricool: The Bottom Line

Both Loomly and Metricool are strong social media management tools, but they serve different needs. Metricool has a higher user rating (4.4 vs 3.7). On pricing, Metricool is more affordable starting at $15/mo.

Still unsure? Check the full reviews for Loomly and Metricool, explore Loomly alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Loomly or Metricool better?

It depends on your needs. Loomly (3.7★) is from $25/mo, while Metricool (4.4★) is from $15/mo. Metricool has a higher user rating.

Can I switch from Loomly to Metricool?

Yes. Most SaaS tools offer data export features. Check if Metricool has a migration guide or import tool specifically for Loomly users. Many offer onboarding assistance for switchers.

Which is cheaper, Loomly or Metricool?

Metricool starts at $15/mo, which is cheaper than Loomly at $25/mo.

What are the main differences between Loomly and Metricool?

Loomly focuses on content calendar with scheduling options and post optimization suggestions for engagement, while Metricool emphasizes social media post scheduling and analytics for multiple platforms. Both are in the Social Media Management category but serve slightly different use cases.