Insightly vs Copper
A detailed comparison to help you choose the right tool for your needs.
AAbout Insightly
Insightly is a CRM and project management platform designed primarily for small to mid-sized businesses looking to manage their sales pipelines, customer relationships, and post-sale project delivery in one place. It combines contact management, opportunity tracking, and workflow automation with built-in project management tools, which sets it apart from many standalone CRMs. The platform integrates well with popular business tools and offers customizable dashboards for reporting. It's a solid choice for teams that want CRM and project tracking without juggling multiple platforms, though larger enterprises may find its feature depth limited compared to heavyweights like Salesforce.
BAbout Copper
Copper is a CRM platform built natively for Google Workspace, allowing sales teams to manage contacts, deals, and pipelines without leaving Gmail, Calendar, or Drive. It automatically captures and organizes customer data from Google apps, reducing manual data entry significantly. The tool is designed for small to mid-sized businesses that are already deeply embedded in the Google ecosystem. Its interface mirrors the look and feel of Google products, which makes adoption easier for teams already comfortable with those tools. While it's not the most feature-rich CRM on the market, its tight Google integration is genuinely unmatched by competitors.
Pricing Comparison
Feature Comparison
Choose Insightly
Insightly is a powerful CRM and project management tool designed for small to medium-sized businesses.
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Score Comparison
Our Verdict
Small to medium businesses that require both CRM and project management capabilities in one tool.
Your team relies heavily on Google Workspace and needs a seamless CRM integration starting at $25/user/mo.
Insightly vs Copper: The Bottom Line
Both Insightly and Copper are strong sales tools, but they serve different needs. Copper has a higher user rating (4.4 vs 3.6). On pricing, Copper is more affordable starting at $25/mo.
Still unsure? Check the full reviews for Insightly and Copper, explore Insightly alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Insightly or Copper better?
It depends on your needs. Insightly (3.6★) is from $29/mo, while Copper (4.4★) is from $25/mo. Copper has a higher user rating.
Can I switch from Insightly to Copper?
Yes. Most SaaS tools offer data export features. Check if Copper has a migration guide or import tool specifically for Insightly users. Many offer onboarding assistance for switchers.
Which is cheaper, Insightly or Copper?
Copper starts at $25/mo, which is cheaper than Insightly at $29/mo.
What are the main differences between Insightly and Copper?
Insightly focuses on customizable sales pipeline management and project tracking with task assignments, while Copper emphasizes deep integration with google workspace and email tracking and management. Both are in the Sales category but serve slightly different use cases.