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HubSpot vs Close

A detailed comparison to help you choose the right tool for your needs.

HubSpot logo

HubSpot

Sales

Try HubSpot
VS
Close logo

Close

Sales

Try Close

A
About HubSpot

HubSpot is an all-in-one CRM and marketing platform that bundles tools for email marketing, sales pipeline management, customer service, content management, and marketing automation into a unified ecosystem. It's designed for small to mid-sized businesses that want to consolidate their marketing and sales tech stack without stitching together dozens of separate tools. The platform is known for its user-friendly interface, extensive free tier, and a massive library of educational content. While it can get expensive as you scale and add premium hubs, its integrated approach means teams spend less time switching between tools and more time closing deals.

B
About Close

Close is a sales CRM built specifically for small to mid-sized sales teams that want calling, email, and SMS built directly into their workflow without juggling multiple tools. It combines lead management, pipeline tracking, and multi-channel communication in a single platform, making it particularly popular with startups and inside sales teams. What sets Close apart is its built-in power dialer and email sequences, which eliminate the need for separate outreach tools. The interface is fast and focused on reducing data entry so reps spend more time selling. It's opinionated software designed for teams that prioritize speed and high-volume outreach over enterprise-level customization.

Pricing Comparison

Tool
HubSpot
Close
Price
Free — From $20/mo
From $29/user/mo
Category
Sales
Sales
Rating
4.9 (290)
3.6 (36)
Free Plan
No
No
Integrations
8+ apps
8+ apps
Founded
2006
2013

Feature Comparison

Feature
HubSpot
Close
Email marketing automation workflows
Lead generation forms and pop-ups
Social media management tools
Advanced analytics and reporting
Content management system integration
SEO recommendations and optimization
Landing page creation and A/B testing
Built-in calling and SMS capabilities
Email tracking and automation
Pipeline management with visual dashboards
Lead scoring based on engagement
Task automation for follow-ups
Customizable reporting and analytics

Choose HubSpot

All-in-one CRM platform for marketing, sales, and customer service.

Try HubSpot Free

Read full review

Choose Close

Close is a powerful sales communication tool designed to boost productivity.

Try Close Free

Read full review

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Score Comparison

Ease of Use
8.0
7.0
Features
9.0
8.0
Pricing
7.0
7.0
Support
8.0
8.0
Integrations
9.0
8.0
Overall
8.2
7.6
HubSpotClose

Our Verdict

HubSpotWinner

You're a small to medium-sized team needing an all-in-one CRM for marketing and sales.

Easier to get started
More features
More integrations
Close

Your sales team needs a productivity-boosting communication tool, willing to invest from $29/user/mo.

HubSpot vs Close: The Bottom Line

Both HubSpot and Close are strong sales tools, but they serve different needs. HubSpot has a higher user rating (4.9 vs 3.6). On pricing, Close is more affordable starting at $29/mo.

Still unsure? Check the full reviews for HubSpot and Close, explore HubSpot alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is HubSpot or Close better?

It depends on your needs. HubSpot (4.9★) is from $45/mo, while Close (3.6★) is from $29/mo. HubSpot has a higher user rating.

Can I switch from HubSpot to Close?

Yes. Most SaaS tools offer data export features. Check if Close has a migration guide or import tool specifically for HubSpot users. Many offer onboarding assistance for switchers.

Which is cheaper, HubSpot or Close?

Close starts at $29/mo, which is cheaper than HubSpot at $45/mo.

What are the main differences between HubSpot and Close?

HubSpot focuses on email marketing automation workflows and lead generation forms and pop-ups, while Close emphasizes built-in calling and sms capabilities and email tracking and automation. Both are in the Sales category but serve slightly different use cases.