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HubSpot Marketing Hub vs Constant Contact

A detailed comparison to help you choose the right tool for your needs.

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Marketing

Try HubSpot Marketing Hub
VS
Constant Contact logo

Constant Contact

Marketing

Try Constant Contact

A
About HubSpot Marketing Hub

HubSpot Marketing Hub is an all-in-one inbound marketing platform that brings together email marketing, landing pages, social media management, SEO tools, ad tracking, and marketing automation under a single roof. It's built around HubSpot's native CRM, giving marketing teams full visibility into the customer journey from first touch to closed deal. The platform is particularly well-suited for small to mid-sized businesses that want to consolidate their marketing stack and adopt an inbound methodology. Its drag-and-drop tools and extensive educational resources make it accessible to teams without deep technical expertise, though larger organizations may find some features less flexible than best-of-breed alternatives.

B
About Constant Contact

Constant Contact is an email marketing platform that has been around since the late 1990s, primarily serving small businesses, nonprofits, and solopreneurs. It provides a drag-and-drop email editor with hundreds of templates, contact list management, marketing automation, and basic reporting. The platform has expanded over the years to include social media posting, landing pages, SMS marketing, and event management tools. It's known for being approachable for non-technical users, though more advanced marketers may find its automation and segmentation capabilities somewhat limited compared to competitors like Mailchimp or ActiveCampaign.

Pricing Comparison

Tool
HubSpot Marketing Hub
Constant Contact
Price
Free / From $20/mo
From $20/mo
Category
Marketing
Marketing
Rating
4.0 (10)
3.8 (50)
Free Plan
No
No
Integrations
8+ apps
8+ apps
Founded
2006
1995

Feature Comparison

Feature
HubSpot Marketing Hub
Constant Contact
Email marketing
Marketing automation
Landing pages & forms
Social media management
SEO tools
Ad tracking & management
Blog & content management
AI content assistant
Lead scoring
CRM integration
Email list segmentation and targeting
Automated email campaign scheduling
Customizable email templates library
Real-time tracking of email performance
Social media integration for campaigns
Event management and registration tools

Choose HubSpot Marketing Hub

All-in-one inbound marketing automation platform

Try HubSpot Marketing Hub Free

Read full review

Choose Constant Contact

Constant Contact is a powerful email marketing tool designed for small businesses.

Try Constant Contact Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
9.0
7.0
Pricing
8.0
7.0
Support
9.0
8.0
Integrations
9.0
7.0
Overall
8.6
7.4
HubSpot Marketing HubConstant Contact

Our Verdict

HubSpot Marketing HubWinner

Choose HubSpot Marketing Hub if you want an all-in-one solution for inbound marketing on a tight budget.

More affordable
More features
Better support
Constant Contact

Pick Constant Contact when your small business requires a reliable email marketing tool with essential features at an affordable price.

HubSpot Marketing Hub vs Constant Contact: The Bottom Line

Both HubSpot Marketing Hub and Constant Contact are strong marketing tools, but they serve different needs. HubSpot Marketing Hub has a higher user rating (4.0 vs 3.8).

Still unsure? Check the full reviews for HubSpot Marketing Hub and Constant Contact, explore HubSpot Marketing Hub alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is HubSpot Marketing Hub or Constant Contact better?

It depends on your needs. HubSpot Marketing Hub (4.0★) is from $null/mo, while Constant Contact (3.8★) is from $20/mo. HubSpot Marketing Hub has a higher user rating.

Can I switch from HubSpot Marketing Hub to Constant Contact?

Yes. Most SaaS tools offer data export features. Check if Constant Contact has a migration guide or import tool specifically for HubSpot Marketing Hub users. Many offer onboarding assistance for switchers.

Which is cheaper, HubSpot Marketing Hub or Constant Contact?

Check the pricing pages of both HubSpot Marketing Hub and Constant Contact for the most up-to-date pricing information.

What are the main differences between HubSpot Marketing Hub and Constant Contact?

HubSpot Marketing Hub focuses on email marketing and marketing automation, while Constant Contact emphasizes email list segmentation and targeting and automated email campaign scheduling. Both are in the Marketing category but serve slightly different use cases.