Heap vs FullStory
A detailed comparison to help you choose the right tool for your needs.
AAbout Heap
Heap is a digital insights platform that automatically captures every user interaction on your website or app — clicks, swipes, pageviews, form submissions — without requiring engineers to manually tag each event. This autocapture approach means teams can retroactively analyze user behavior without having to plan tracking in advance. It offers session replay, funnel analysis, and journey mapping to help product, marketing, and data teams understand how users actually engage with their products. Heap is particularly well-suited for mid-size to enterprise companies that want comprehensive behavioral data without the overhead of maintaining a complex tracking plan. It was acquired by Contentsquare in 2023, expanding its capabilities in the digital experience analytics space.
BAbout FullStory
FullStory is a digital experience intelligence platform that captures every user interaction on your website or app, allowing teams to replay sessions, analyze behavior patterns, and identify friction points. It goes beyond traditional analytics by automatically indexing every click, scroll, and page transition without requiring manual event tagging, which it calls 'autocapture.' Product managers, UX designers, engineers, and marketers use it to understand why users behave the way they do — not just what they did. Its DX Data Engine and search capabilities let you quickly find relevant sessions and quantify the impact of bugs or UX issues. It's a powerful tool, though its pricing can be a barrier for smaller teams.
Pricing Comparison
Feature Comparison
Choose Heap
Heap is an intuitive analytics tool that automatically captures every user interaction.
Try Heap FreeChoose FullStory
FullStory is a digital experience analytics tool that captures user interactions.
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Score Comparison
Our Verdict
You need an intuitive analytics tool that automatically captures user interactions for free.
You need deep insights into user interactions for a digital experience-focused project.
Heap vs FullStory: The Bottom Line
Both Heap and FullStory are strong analytics tools, but they serve different needs. FullStory has a higher user rating (4.0 vs 3.8). On pricing, Heap is more affordable starting at $0/mo.
Still unsure? Check the full reviews for Heap and FullStory, explore Heap alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Heap or FullStory better?
It depends on your needs. Heap (3.8★) is free to start, while FullStory (4.0★) is from $100/mo. FullStory has a higher user rating.
Can I switch from Heap to FullStory?
Yes. Most SaaS tools offer data export features. Check if FullStory has a migration guide or import tool specifically for Heap users. Many offer onboarding assistance for switchers.
Which is cheaper, Heap or FullStory?
Heap starts at $0/mo, which is cheaper than FullStory at $100/mo. Heap also offers a free plan.
What are the main differences between Heap and FullStory?
Heap focuses on automatic event tracking without manual setup and user journey visualization and analysis, while FullStory emphasizes session replay for user interactions and heatmaps for user engagement analysis. Both are in the Analytics category but serve slightly different use cases.