FullStory vs Heap
A detailed comparison to help you choose the right tool for your needs.
AAbout FullStory
FullStory is a digital experience intelligence platform that captures every user interaction on your website or app, allowing teams to replay sessions, analyze behavior patterns, and identify friction points. It goes beyond traditional analytics by automatically indexing every click, scroll, and page transition without requiring manual event tagging, which it calls 'autocapture.' Product managers, UX designers, engineers, and marketers use it to understand why users behave the way they do — not just what they did. Its DX Data Engine and search capabilities let you quickly find relevant sessions and quantify the impact of bugs or UX issues. It's a powerful tool, though its pricing can be a barrier for smaller teams.
BAbout Heap
Heap is a digital insights platform that automatically captures every user interaction on your website or app — clicks, swipes, pageviews, form submissions — without requiring engineers to manually tag each event. This autocapture approach means teams can retroactively analyze user behavior without having to plan tracking in advance. It offers session replay, funnel analysis, and journey mapping to help product, marketing, and data teams understand how users actually engage with their products. Heap is particularly well-suited for mid-size to enterprise companies that want comprehensive behavioral data without the overhead of maintaining a complex tracking plan. It was acquired by Contentsquare in 2023, expanding its capabilities in the digital experience analytics space.
Pricing Comparison
Feature Comparison
Choose FullStory
FullStory is a digital experience analytics tool that captures user interactions.
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Heap is an intuitive analytics tool that automatically captures every user interaction.
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Score Comparison
Our Verdict
You need deep insights into user interactions for a digital experience-focused project.
You need an intuitive analytics tool that automatically captures user interactions for free.
FullStory vs Heap: The Bottom Line
Both FullStory and Heap are strong analytics tools, but they serve different needs. FullStory has a higher user rating (4.0 vs 3.8). On pricing, Heap is more affordable starting at $0/mo.
Still unsure? Check the full reviews for FullStory and Heap, explore FullStory alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is FullStory or Heap better?
It depends on your needs. FullStory (4.0★) is from $100/mo, while Heap (3.8★) is free to start. FullStory has a higher user rating.
Can I switch from FullStory to Heap?
Yes. Most SaaS tools offer data export features. Check if Heap has a migration guide or import tool specifically for FullStory users. Many offer onboarding assistance for switchers.
Which is cheaper, FullStory or Heap?
Heap starts at $0/mo, which is cheaper than FullStory at $100/mo. Heap also offers a free plan.
What are the main differences between FullStory and Heap?
FullStory focuses on session replay for user interactions and heatmaps for user engagement analysis, while Heap emphasizes automatic event tracking without manual setup and user journey visualization and analysis. Both are in the Analytics category but serve slightly different use cases.