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Constant Contact vs Leadpages

A detailed comparison to help you choose the right tool for your needs.

Constant Contact logo

Constant Contact

Marketing

Try Constant Contact
VS
Leadpages logo

Leadpages

Marketing

Try Leadpages

A
About Constant Contact

Constant Contact is an email marketing platform that has been around since the late 1990s, primarily serving small businesses, nonprofits, and solopreneurs. It provides a drag-and-drop email editor with hundreds of templates, contact list management, marketing automation, and basic reporting. The platform has expanded over the years to include social media posting, landing pages, SMS marketing, and event management tools. It's known for being approachable for non-technical users, though more advanced marketers may find its automation and segmentation capabilities somewhat limited compared to competitors like Mailchimp or ActiveCampaign.

B
About Leadpages

Leadpages is a landing page builder that lets users create high-converting landing pages, pop-ups, and alert bars without needing coding skills. It's primarily aimed at small businesses, solopreneurs, and digital marketers who want to generate leads and drive sales through dedicated campaign pages. The platform stands out with its extensive template library, built-in A/B testing, and a drag-and-drop editor that makes page creation straightforward. While it's not a full website builder or marketing automation suite, it does its core job of lead capture and conversion optimization well.

Pricing Comparison

Tool
Constant Contact
Leadpages
Price
From $20/mo
From $27/mo
Category
Marketing
Marketing
Rating
3.8 (50)
4.3 (37)
Free Plan
No
No
Integrations
8+ apps
8+ apps
Founded
1995
2012

Feature Comparison

Feature
Constant Contact
Leadpages
Email list segmentation and targeting
Automated email campaign scheduling
Customizable email templates library
Real-time tracking of email performance
Social media integration for campaigns
Event management and registration tools
Drag-and-drop landing page builder
A/B testing for optimization
Mobile-responsive templates
Built-in email marketing integration
Lead capture forms and pop-ups
Analytics dashboard for performance tracking

Choose Constant Contact

Constant Contact is a powerful email marketing tool designed for small businesses.

Try Constant Contact Free

Read full review

Choose Leadpages

Create high-converting landing pages effortlessly with Leadpages.

Try Leadpages Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
7.0
8.0
Pricing
7.0
7.0
Support
8.0
7.0
Integrations
7.0
8.0
Overall
7.4
7.6
Constant ContactLeadpages

Our Verdict

Constant Contact

Pick Constant Contact when your small business requires a reliable email marketing tool with essential features at an affordable price.

Better support
LeadpagesWinner

Your team needs to create effective landing pages quickly at a reasonable price with good features.

More features
More integrations

Constant Contact vs Leadpages: The Bottom Line

Both Constant Contact and Leadpages are strong marketing tools, but they serve different needs. Leadpages has a higher user rating (4.3 vs 3.8). On pricing, Constant Contact is more affordable starting at $20/mo.

Still unsure? Check the full reviews for Constant Contact and Leadpages, explore Constant Contact alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Constant Contact or Leadpages better?

It depends on your needs. Constant Contact (3.8★) is from $20/mo, while Leadpages (4.3★) is from $37/mo. Leadpages has a higher user rating.

Can I switch from Constant Contact to Leadpages?

Yes. Most SaaS tools offer data export features. Check if Leadpages has a migration guide or import tool specifically for Constant Contact users. Many offer onboarding assistance for switchers.

Which is cheaper, Constant Contact or Leadpages?

Constant Contact starts at $20/mo, which is cheaper than Leadpages at $37/mo.

What are the main differences between Constant Contact and Leadpages?

Constant Contact focuses on email list segmentation and targeting and automated email campaign scheduling, while Leadpages emphasizes drag-and-drop landing page builder and a/b testing for optimization. Both are in the Marketing category but serve slightly different use cases.