Constant Contact vs ConvertKit
A detailed comparison to help you choose the right tool for your needs.
AAbout Constant Contact
Constant Contact is an email marketing platform that has been around since the late 1990s, primarily serving small businesses, nonprofits, and solopreneurs. It provides a drag-and-drop email editor with hundreds of templates, contact list management, marketing automation, and basic reporting. The platform has expanded over the years to include social media posting, landing pages, SMS marketing, and event management tools. It's known for being approachable for non-technical users, though more advanced marketers may find its automation and segmentation capabilities somewhat limited compared to competitors like Mailchimp or ActiveCampaign.
BAbout ConvertKit
ConvertKit is an email marketing platform built specifically for creators, including bloggers, YouTubers, podcasters, and online course creators. It provides visual automation workflows, customizable landing pages, and a subscriber-tagging system that makes it easy to segment audiences without complex list management. The platform stands out for its creator-first approach, offering features like paid newsletters, a tip jar, and digital product sales directly through the platform. Its interface is intentionally simple compared to more enterprise-focused email tools, which makes it accessible but also means it lacks some advanced marketing features found in competitors.
Pricing Comparison
Feature Comparison
Choose Constant Contact
Constant Contact is a powerful email marketing tool designed for small businesses.
Try Constant Contact FreeChoose ConvertKit
ConvertKit is an email marketing tool designed for creators and small businesses.
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Score Comparison
Our Verdict
Pick Constant Contact when your small business requires a reliable email marketing tool with essential features at an affordable price.
Your small business or creative team needs a simple email marketing tool with great support for creators.
Constant Contact vs ConvertKit: The Bottom Line
Both Constant Contact and ConvertKit are strong marketing tools, but they serve different needs. ConvertKit has a higher user rating (4.0 vs 3.8). On pricing, Constant Contact is more affordable starting at $20/mo.
Still unsure? Check the full reviews for Constant Contact and ConvertKit, explore Constant Contact alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Constant Contact or ConvertKit better?
It depends on your needs. Constant Contact (3.8★) is from $20/mo, while ConvertKit (4.0★) is from $29/mo. ConvertKit has a higher user rating.
Can I switch from Constant Contact to ConvertKit?
Yes. Most SaaS tools offer data export features. Check if ConvertKit has a migration guide or import tool specifically for Constant Contact users. Many offer onboarding assistance for switchers.
Which is cheaper, Constant Contact or ConvertKit?
Constant Contact starts at $20/mo, which is cheaper than ConvertKit at $29/mo.
What are the main differences between Constant Contact and ConvertKit?
Constant Contact focuses on email list segmentation and targeting and automated email campaign scheduling, while ConvertKit emphasizes automated email sequences creation and customizable landing page templates. Both are in the Marketing category but serve slightly different use cases.