Close vs Apollo.io
A detailed comparison to help you choose the right tool for your needs.
AAbout Close
Close is a sales CRM built specifically for small to mid-sized sales teams that want calling, email, and SMS built directly into their workflow without juggling multiple tools. It combines lead management, pipeline tracking, and multi-channel communication in a single platform, making it particularly popular with startups and inside sales teams. What sets Close apart is its built-in power dialer and email sequences, which eliminate the need for separate outreach tools. The interface is fast and focused on reducing data entry so reps spend more time selling. It's opinionated software designed for teams that prioritize speed and high-volume outreach over enterprise-level customization.
BAbout Apollo.io
Apollo.io is a sales intelligence and engagement platform that provides access to a massive B2B database of over 270 million contacts and 60 million companies. It combines prospecting, data enrichment, email sequencing, and analytics into a single platform, reducing the need for multiple separate tools. The platform is widely used by SDRs, account executives, and growth teams who need to build targeted lead lists and automate multi-channel outreach. Its built-in email verification and intent data help teams prioritize the right prospects at the right time. Apollo has gained popularity particularly among startups and mid-market companies for offering enterprise-level features at a more accessible price point.
Pricing Comparison
Feature Comparison
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Close is a powerful sales communication tool designed to boost productivity.
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Score Comparison
Our Verdict
Your sales team needs a productivity-boosting communication tool, willing to invest from $29/user/mo.
Your sales team needs a free or low-cost solution for sales intelligence and engagement.
Close vs Apollo.io: The Bottom Line
Both Close and Apollo.io are strong sales tools, but they serve different needs. Apollo.io has a higher user rating (3.8 vs 3.6). On pricing, Close is more affordable starting at $29/mo.
Still unsure? Check the full reviews for Close and Apollo.io, explore Close alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Close or Apollo.io better?
It depends on your needs. Close (3.6★) is from $29/mo, while Apollo.io (3.8★) is from $49/mo. Apollo.io has a higher user rating.
Can I switch from Close to Apollo.io?
Yes. Most SaaS tools offer data export features. Check if Apollo.io has a migration guide or import tool specifically for Close users. Many offer onboarding assistance for switchers.
Which is cheaper, Close or Apollo.io?
Close starts at $29/mo, which is cheaper than Apollo.io at $49/mo.
What are the main differences between Close and Apollo.io?
Close focuses on built-in calling and sms capabilities and email tracking and automation, while Apollo.io emphasizes advanced lead generation tools and real-time email tracking. Both are in the Sales category but serve slightly different use cases.