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Brevo vs ConvertKit

A detailed comparison to help you choose the right tool for your needs.

Brevo logo

Brevo

Marketing

Try Brevo
VS
ConvertKit logo

ConvertKit

Marketing

Try ConvertKit

A
About Brevo

Brevo (formerly Sendinblue) is an all-in-one marketing platform that combines email marketing, SMS campaigns, WhatsApp messaging, marketing automation, and CRM into a single tool. It's designed primarily for small to medium-sized businesses that want an affordable alternative to platforms like Mailchimp or HubSpot without sacrificing core functionality. The platform stands out with its generous free tier and pay-by-email-volume pricing model, which can be significantly cheaper for businesses with large contact lists but moderate sending needs. It also includes transactional email services, landing page builders, and basic sales pipeline management.

B
About ConvertKit

ConvertKit is an email marketing platform built specifically for creators, including bloggers, YouTubers, podcasters, and online course creators. It provides visual automation workflows, customizable landing pages, and a subscriber-tagging system that makes it easy to segment audiences without complex list management. The platform stands out for its creator-first approach, offering features like paid newsletters, a tip jar, and digital product sales directly through the platform. Its interface is intentionally simple compared to more enterprise-focused email tools, which makes it accessible but also means it lacks some advanced marketing features found in competitors.

Pricing Comparison

Tool
Brevo
ConvertKit
Price
Free — From $15/mo
Free — From $15/mo
Category
Marketing
Marketing
Rating
4.2 (120)
4.0 (128)
Free Plan
Yes
No
Integrations
8+ apps
8+ apps
Founded
2012
2013

Feature Comparison

Feature
Brevo
ConvertKit
Email campaign automation tools
SMS marketing capabilities
CRM integration for customer insights
Landing page creation and optimization
Segmentation for targeted messaging
A/B testing for campaign performance
Analytics dashboard for real-time metrics
Automated email sequences creation
Customizable landing page templates
Subscriber tagging and segmentation
Advanced analytics and reporting
Integration with e-commerce platforms
Visual automation workflow builder

Choose Brevo

Brevo is an all-in-one marketing platform designed to enhance your customer engagement.

Try Brevo Free

Read full review

Choose ConvertKit

ConvertKit is an email marketing tool designed for creators and small businesses.

Try ConvertKit Free

Read full review

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Score Comparison

Ease of Use
8.0
8.0
Features
9.0
7.0
Pricing
8.0
8.0
Support
7.0
7.0
Integrations
8.0
8.0
Overall
8.0
7.6
BrevoConvertKit

Our Verdict

BrevoWinner

Your marketing team seeks an all-in-one platform for enhancing customer engagement without breaking the bank.

More features
ConvertKit

Your small business or creative team needs a simple email marketing tool with great support for creators.

Brevo vs ConvertKit: The Bottom Line

Both Brevo and ConvertKit are strong marketing tools, but they serve different needs. Brevo has a higher user rating (4.2 vs 4.0). On pricing, Brevo is more affordable starting at $0/mo.

Still unsure? Check the full reviews for Brevo and ConvertKit, explore Brevo alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Brevo or ConvertKit better?

It depends on your needs. Brevo (4.2★) is free to start, while ConvertKit (4.0★) is from $29/mo. Brevo has a higher user rating.

Can I switch from Brevo to ConvertKit?

Yes. Most SaaS tools offer data export features. Check if ConvertKit has a migration guide or import tool specifically for Brevo users. Many offer onboarding assistance for switchers.

Which is cheaper, Brevo or ConvertKit?

Brevo starts at $0/mo, which is cheaper than ConvertKit at $29/mo. Brevo also offers a free plan.

What are the main differences between Brevo and ConvertKit?

Brevo focuses on email campaign automation tools and sms marketing capabilities, while ConvertKit emphasizes automated email sequences creation and customizable landing page templates. Both are in the Marketing category but serve slightly different use cases.