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Apollo.io vs Lusha

A detailed comparison to help you choose the right tool for your needs.

Apollo.io logo

Apollo.io

Sales

Try Apollo.io
VS
Lusha logo

Lusha

Sales

Try Lusha

A
About Apollo.io

Apollo.io is a sales intelligence and engagement platform that provides access to a massive B2B database of over 270 million contacts and 60 million companies. It combines prospecting, data enrichment, email sequencing, and analytics into a single platform, reducing the need for multiple separate tools. The platform is widely used by SDRs, account executives, and growth teams who need to build targeted lead lists and automate multi-channel outreach. Its built-in email verification and intent data help teams prioritize the right prospects at the right time. Apollo has gained popularity particularly among startups and mid-market companies for offering enterprise-level features at a more accessible price point.

B
About Lusha

Lusha is a B2B contact and company data platform that helps sales teams, recruiters, and marketers find accurate phone numbers and email addresses for their prospects. It works primarily through a browser extension that overlays contact information on LinkedIn profiles and company websites, making prospecting faster and more efficient. The platform also offers a prospecting dashboard for building targeted lead lists with filters like industry, company size, and job title. What sets Lusha apart is its emphasis on data accuracy and compliance, with a community-verified database and adherence to GDPR and CCPA standards. It's particularly popular among small to mid-sized sales teams who need quick access to direct contact details without complex enterprise setups.

Pricing Comparison

Tool
Apollo.io
Lusha
Price
Free — From $49/user/mo
Free — From $39/user/mo
Category
Sales
Sales
Rating
3.8 (47)
3.9 (43)
Free Plan
No
No
Integrations
8+ apps
8+ apps
Founded
2015
2016

Feature Comparison

Feature
Apollo.io
Lusha
Advanced lead generation tools
Real-time email tracking
Integrated CRM functionality
Automated outreach sequences
Data enrichment for contacts
Customizable sales workflows
Real-time contact information verification
Access to B2B contact database
Chrome extension for quick lookups
Detailed company insights and profiles
Integration with CRM systems
Lead enrichment with additional data

Choose Apollo.io

Sales intelligence and engagement platform.

Try Apollo.io Free

Read full review

Choose Lusha

Lusha is a sales intelligence tool that helps businesses find and verify contact information.

Try Lusha Free

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Score Comparison

Ease of Use
7.0
8.0
Features
8.0
7.0
Pricing
7.0
6.0
Support
6.0
7.0
Integrations
8.0
8.0
Overall
7.2
7.2
Apollo.ioLusha

Our Verdict

Apollo.ioWinner

Your sales team needs a free or low-cost solution for sales intelligence and engagement.

More affordable
More features
Lusha

Your small sales team requires quick access to verified contact info without heavy investment.

Easier to get started
Better support

Apollo.io vs Lusha: The Bottom Line

Both Apollo.io and Lusha are strong sales tools, but they serve different needs. Lusha has a higher user rating (3.9 vs 3.8). On pricing, Lusha is more affordable starting at $39/mo.

Still unsure? Check the full reviews for Apollo.io and Lusha, explore Apollo.io alternatives, or use our AI search to describe exactly what you need.

Frequently Asked Questions

Is Apollo.io or Lusha better?

It depends on your needs. Apollo.io (3.8★) is from $49/mo, while Lusha (3.9★) is from $39/mo. Lusha has a higher user rating.

Can I switch from Apollo.io to Lusha?

Yes. Most SaaS tools offer data export features. Check if Lusha has a migration guide or import tool specifically for Apollo.io users. Many offer onboarding assistance for switchers.

Which is cheaper, Apollo.io or Lusha?

Lusha starts at $39/mo, which is cheaper than Apollo.io at $49/mo.

What are the main differences between Apollo.io and Lusha?

Apollo.io focuses on advanced lead generation tools and real-time email tracking, while Lusha emphasizes real-time contact information verification and access to b2b contact database. Both are in the Sales category but serve slightly different use cases.