Apollo.io vs Close
A detailed comparison to help you choose the right tool for your needs.
AAbout Apollo.io
Apollo.io is a sales intelligence and engagement platform that provides access to a massive B2B database of over 270 million contacts and 60 million companies. It combines prospecting, data enrichment, email sequencing, and analytics into a single platform, reducing the need for multiple separate tools. The platform is widely used by SDRs, account executives, and growth teams who need to build targeted lead lists and automate multi-channel outreach. Its built-in email verification and intent data help teams prioritize the right prospects at the right time. Apollo has gained popularity particularly among startups and mid-market companies for offering enterprise-level features at a more accessible price point.
BAbout Close
Close is a sales CRM built specifically for small to mid-sized sales teams that want calling, email, and SMS built directly into their workflow without juggling multiple tools. It combines lead management, pipeline tracking, and multi-channel communication in a single platform, making it particularly popular with startups and inside sales teams. What sets Close apart is its built-in power dialer and email sequences, which eliminate the need for separate outreach tools. The interface is fast and focused on reducing data entry so reps spend more time selling. It's opinionated software designed for teams that prioritize speed and high-volume outreach over enterprise-level customization.
Pricing Comparison
Feature Comparison
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Score Comparison
Our Verdict
Your sales team needs a free or low-cost solution for sales intelligence and engagement.
Your sales team needs a productivity-boosting communication tool, willing to invest from $29/user/mo.
Apollo.io vs Close: The Bottom Line
Both Apollo.io and Close are strong sales tools, but they serve different needs. Apollo.io has a higher user rating (3.8 vs 3.6). On pricing, Close is more affordable starting at $29/mo.
Still unsure? Check the full reviews for Apollo.io and Close, explore Apollo.io alternatives, or use our AI search to describe exactly what you need.
Frequently Asked Questions
Is Apollo.io or Close better?
It depends on your needs. Apollo.io (3.8★) is from $49/mo, while Close (3.6★) is from $29/mo. Apollo.io has a higher user rating.
Can I switch from Apollo.io to Close?
Yes. Most SaaS tools offer data export features. Check if Close has a migration guide or import tool specifically for Apollo.io users. Many offer onboarding assistance for switchers.
Which is cheaper, Apollo.io or Close?
Close starts at $29/mo, which is cheaper than Apollo.io at $49/mo.
What are the main differences between Apollo.io and Close?
Apollo.io focuses on advanced lead generation tools and real-time email tracking, while Close emphasizes built-in calling and sms capabilities and email tracking and automation. Both are in the Sales category but serve slightly different use cases.