Best B2B Marketing Tools
Our curated selection of the top 10 tools. Compare features, pricing, and find the perfect fit for your needs.
TL;DR
- 1Marketo(7.0/10) — Your large enterprise needs advanced B2B marketing automation and has a flexible budget.. Feature-rich and great integrations, but expensive at scale.
- 2Pardot(6.8/10) — Your Salesforce-centric team needs integrated B2B marketing automation despite a higher cost.. Feature-rich and great integrations, but expensive at scale.
- 3Wistia(8.2/10) — Your business requires advanced video marketing features and can invest at least $99/month.. Easy to use and feature-rich.
Why Marketo is #1 for b2b marketing tools
Consider alternatives if you prioritize:
Our Picks
HubSpot Marketing Hub
All-in-one inbound marketing automation platform
ActiveCampaign
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
Typeform
Create engaging surveys, quizzes, and forms with Typeform.
Quick Comparison
| Tool | Price | Rating | Score | Best For |
|---|---|---|---|---|
| Marketo | Custom pricing (from ~$895/mo) | 3.9 | 7.0 | mid-to-large B2B enterprises needing advanced marketing auto |
| Pardot | From $1,250/mo | 3.8 | 6.8 | B2B companies using Salesforce CRM for marketing automation. |
| Wistia | Free — From $99/mo | 4.1 | 8.2 | B2B marketers using video to generate leads. |
| Semrush | From $129.95/mo | 4.7 | 7.6 | marketing professionals and agencies needing comprehensive S |
| Leadpages | From $27/mo | 4.3 | 7.6 | small businesses building high-converting landing pages quic |
Detailed Rankings
Enterprise B2B marketing automation by Adobe
Skip if: you need steep learning curve requires dedicated admin or training
B2B marketing automation natively integrated with Salesforce
Skip if: you need expensive pricing, especially for smaller businesses
Wistia is a powerful video marketing platform designed for businesses.
Skip if: you need pricing can be steep for small businesses
Create high-converting landing pages effortlessly with Leadpages.
All-in-one inbound marketing automation platform
ActiveCampaign is a powerful marketing automation tool that streamlines customer engagement.
Vidyard is a powerful video marketing platform that helps businesses engage audiences.
How to Choose
When choosing the right tool for “best b2b marketing tools”, consider: your team size and budget, must-have features vs nice-to-haves, integration with your existing tools, and long-term pricing scalability. Start with free trials when available — most tools on this list offer them.
Former SaaS product manager turned analyst. Personally tested 200+ tools and built the scoring methodology behind SaasHunter rankings.
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Frequently Asked Questions
What is the best b2b marketing tools?
Based on user ratings and features, Marketo is the top pick for best b2b marketing tools. Other strong options include Pardot, Wistia, Semrush.
Are there free options for marketing?
Yes, Wistia, Typeform offer free plans in the Marketing category.
How did we rank these tools?
Tools are ranked based on keyword relevance to the use case, user ratings from the SaasHunter community, and feature coverage. Featured tools with strong ratings rank higher.
How often is this list updated?
This list is updated automatically as new tools are added and user ratings change. Pricing and feature information is refreshed regularly.
Problems These Tools Solve
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