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Wix eCommerce

E-commerce

4.0(40 ratings)

80% recommend

Create and manage your online store effortlessly with Wix eCommerce.

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About Wix eCommerce

Best for small businesses building their first online store.

Wix eCommerce is an online store builder built on top of the Wix website platform, allowing users to create and manage a fully functional shop using drag-and-drop tools. It's geared toward small businesses, solo entrepreneurs, and creators who want an attractive storefront without hiring a developer. The platform includes inventory management, payment processing, shipping tools, and marketing features out of the box. While it's not as powerful as dedicated eCommerce platforms like Shopify for high-volume sellers, its ease of use and design flexibility make it a solid choice for those just getting started or running a smaller operation.

Pros

Intuitive drag-and-drop store builder requires no coding
Hundreds of professionally designed customizable templates available
Built-in marketing, SEO, and email tools included
Supports physical, digital, and subscription-based products
All-in-one platform combining website and store management

Cons

Not ideal for large-scale or high-volume stores
Transaction fees apply on lower-tier plans
Switching templates after launch can be difficult
App marketplace add-ons can increase costs quickly

Use Cases

Best for small businesses launching their first online store quickly

Best for artists and creators selling digital products or prints

Best for service providers who also want to sell physical merchandise

Best for dropshipping beginners who need an easy-to-use storefront

Key Features

7 features

Customizable online store templates

Integrated payment processing options

Inventory management and tracking

Abandoned cart recovery tools

Mobile-optimized store design

SEO tools for product visibility

Multi-channel selling capabilities

SaasHunter Score

7.2/10

“Pick Wix eCommerce if you're a small business wanting an easy-to-use platform with essential features for online selling.”

Ease of Use

8.0

Features

7.0

Pricing

7.0

Support

6.0

Integrations

8.0

Best For

Small Business 9Startups 8Freelancers 7Agencies 6Enterprise 5

Integrations

PayPalStripeGoogle AnalyticsFacebook & Instagram ShopsMailchimpShipStationZapierQuickBooks

Store Builder Seo Optimization E Commerce Platforms

Frequently Asked Questions

What is Wix eCommerce?

Wix eCommerce is an online selling solution built into the Wix website platform, allowing users to create and manage an online store using drag-and-drop tools. It handles everything from product listings and payments to shipping and marketing.

How much does Wix eCommerce cost?

Wix eCommerce plans start at around $17/month for basic online selling and go up to $35/month or more for advanced features like automated sales tax and subscriptions. A free Wix website plan exists but does not support eCommerce transactions.

What are the main features of Wix eCommerce?

Key features include customizable storefront templates, product and inventory management, secure checkout, multiple payment gateways, shipping and tax tools, abandoned cart recovery, and built-in SEO and email marketing capabilities.

Who should use Wix eCommerce?

It's best suited for small business owners, solo entrepreneurs, and creatives who want a visually appealing online store without needing technical expertise. It's less ideal for enterprises or high-volume sellers needing advanced backend capabilities.

Is there a free plan for Wix eCommerce?

Wix offers a free website plan, but it does not include eCommerce functionality. To accept payments and sell products online, you need to upgrade to one of the paid Business or eCommerce plans.